Media Monitor
Sonalika Launches Sikander DLX DI 60 Torque Plus Multi-Speed Tractor; Declares Same Price For Farmers Across India
Sonalika Tractors widening its heavy-duty tractor range in India has introduced its latest ‘Sikander DLX DI 60 Torque Plus multi-speed tractor’. The tractor has been launched with a special initiative of ‘One Nation, One Price’ where the tractor will be available across India at a special price of Rs 8,49,999 (ex-showroom). Designed to deliver superior torque for a stellar performance even in hard soil, it boasts the biggest engine in the category and 10 DELUXE features for a rigorous performance during on-field/off-field applications.
Sonalika Launches Sikander DLX DI 60 Torque Plus Tractor at Rs. 8,49,999 with ‘One Nation, One Tractor Price’ Initiative
India’s No. 1 tractor export brand, Sonalika is excited to take a transformative towards farm mechanization and has launched a new grandeur under its latest initiative ‘One Nation, One Tractor Price’ at one price.
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Tractor Domestic Market At 4 Yr Low But Exports Boom By 16% In February
India’s tractor exports witnessed a revival in February after reporting degrowth for a year, even as domestic sales touched a four-year low. As per data from the Tractor and Mechanisation Association (TMA), total tractor exports reached 8,487 units last month. This figure represents a 16 per cent year-on-year increase compared to February 2023 and an 18 per cent increase compared to January 2024.
Utility vehicles shine, tractor sales stumble in February
The standout performers in February were utility vehicles (UVs) and two-wheelers, both domestically and in terms of exports.
Tata Motors Jamshedpur delivers fleet of EVs, LNG vehicles to Tata Steel
Tata Motors, India’s largest commercial vehicle manufacturer, today flagged off its next-generation, green-fuel powered commercial vehicles to Tata Steel. The fleet includes Prima tractors, tippers and the Ultra EV bus, powered by Liquefied Natural Gas (LNG) and battery electric technologies. The vehicles were flagged off by Tata Son’s Chairman, N Chandrasekaran, as part of the Tata Group’s Founder’s Day celebrations in Jamshedpur. Present at the ceremony were T V Narendran, CEO & Managing Director, Tata Steel and Girish Wagh, Executive Director, Tata Motors, along with senior members of their leadership teams.
Tractor stocks may have bumpy ride in near-term; stay selective: Analysts
After a stellar run on the bourses that saw tractor stocks rise up to 52 per cent, analysts are turning cautious on the sector as muted demand trends may weigh in the near-term. Total volumes in the tractor segment for the last three quarters of the current financial year (9MFY24) have remained weak with VST Tillers, Escorts Kubota, and M&M seeing declines of 21 per cent, 5 per cent, and 3 per cent year-on-year (Y-o-Y), respectively, during the period, amid patchy rainfall, delayed crop harvest, and lower reservoir level.
Tractor sales in India hit a rough patch, reflecting rural economic slowdown
Tractor sales in India, a proxy for rural economic health, have seen a steep decline in key states in the west and south in the first 9 months of the fiscal year, dragging overall sales down 4% in the world’s largest market for the equipment. This follows record growth in FY23.
Have tractor sales hit a muddy patch, find out why industry is upbeat despite moderation in sales?
Leading tractor maker, Mahindra & Mahindra, recently issued a cautious outlook for tractor sales next fiscal. In January, an average 16 percent decline was recorded on a year-on-year comparison. A total of 53,924 tractors were sold amongst the top 7 players in the country, with Kubota witnessing the biggest drop of 40 percent in wholesales YoY.
In tractor-crazy North, these influencers are in the driver’s seat
Not only do these YouTubers have farmers hooked to their reviews, they are also being wooed by manufacturers keen to boost their sales What is common between the streets of Rome, Brussels and Haryana’s Shambhu border? The ubiquitous tractor. Once considered a sign of grunt work, it has become a symbol of farm protests today in Europe and India. As ‘tractorcades’ make headlines and demand for tractors increase, tractor influencers are becoming important stakeholders in this world (and raking in the moolah while they’re at it).