CNBC TV19 – Online web

While Dubai Tourism has been entrusted with the job of driving these ambitious numbers into the emirate by 2020, its job has been considerably eased by the reputation the emirate has built for itself, on the tourism front. Last year saw 15.9 million tourists hit Dubai’s sandy beaches, scale its glass skyscrapers and indulge in good old-fashioned retail therapy at the city’s old souks. No wonder then, that the emirate’s official estimates peg Dubai as the fourth most-visited tourist destination in the world.