Company News
We got a store for thatedit
According to industry estimates, only 10% of the approximately `120,000 crore furniture market is organised. The market for home and small office furnishing is estimated to be `75,000 crores.
Publication: Brand Equity (Clip Attached)
Date: October 11, 2017
The ace in Furlenco’s pocketedit
When the young girl wonders if she should get herself a new iPhone, mother (Chaddha), while busy playing games on her iPad says, “Own experiences, not things”. Which loosely translates into why buy furniture from Urban Ladder or Pepperfry, when you can rent a couch, divan, desk, bed or Pod?
Publication: Brand Equity
Date: October 11, 2017
We got a store for that: Who is winning the battle of Indian furnishings?edit
According to industry estimates, only 10% of the approximately `120,000 crore furniture market is organised. The market for home and small office furnishing is estimated to be `75,000 crores.
Publication: Brand Equity
Date: October 11, 2017
This Is Who I Amedit
Ashiesh Shah with the dining table he designed for Urban Ladder.
Publication: Architectural Digest (Clip Attached)
Date: Month of October
Competition and Industry News
“If someone is doing something well,don’t be afraid to copy it and do it better”edit
I started off in an FMCG company Cadbury which had done a lot of path breaking marketing.
Publication: Brand Equity (Clip Attached)
Date: October 11, 2017
Houzz partners with Times Bridge to help homeowners discover platformedit
Online community and marketplace for home decor and home improvement Houzz has partnered with Times Bridge, the investments arm of The Times Group, the publisher of this newspaper, to help homeowners and home professionals across the country discover the platform.
Publication: Brand Equity
Date: October 11, 2017
Online sales jump encourages IKEA to think outside the boxedit
Fast-growing online sales are helping to convince IKEA Group to step up its investment in digital technology and look beyond its traditional model of selling cheap furniture from huge out-of-town stores.
Publication: Times of India
Date: October 11, 2017
Expert Advice, Decor Tips, and Style Essentials for the Contemporary Indian Homeedit
Blue Fluted Mega’ dinner plate, Royal Copenhagen. ‘RT Leaf’ bowl, Abaca. Brass Ananas sculpture, Nicobar. Facet bowl, Arttd inox. Brass box with marble lid, Tresorie. ‘Ghost glazed ceramic object (on box), ‘Pearl’ glazed porcelain ball, Studio Arhoj. Gold-plated spoon by LSA, Tresorie.
Publication: Architectural Digest (Clip Attached)
Date: Month of October
Ikea has launched a new furniture collection just for your petsedit
Even dogs and cats need to relax in style. Ikea has just dropped a new collection designed exclusively for pets.
Publication: Mashable India
Date: October 10, 2017