Sweden and India have explored further strengthening of bilateral business development, especially under the ‘Make in India’ initiative.

Ann Linde, Minister for Foreign Trade and European Union Affairs, highlighted the importance of investment protection, opportunities of investing in the workforce and increased potential of women in workforce during a meeting between business groups from the two countries.

Publication: Foreign Investors on India

Date: October 16, 2017

 

When IKEA first opened its doors in the UK 30 years ago, it made the mistake of assuming that everyone lived like Scandinavians.

But while many of us have now wholeheartedly embraced the clean lines of “Scandi” design, there was less enthusiasm in 1987 for the Swedish approach to sharing a bed.

Publication: Yahoo Finance

Date: October 16, 2017

The sheer number of offers and discountsavailable on e-commerce websites on almost every item over the past few weeks seems to be taking a toll on the business of retail stores in the city.

Publication: Times Of India

Date: October 15, 2017

Online retailer Flipkart’s mobile application crossed 100 million downloads on Google Play store. It is the first e-commerce app in the country to achieve this feat, according to a Flipkart release. With the Indian smartphone user base currently at more than 300 million (a vast majority of which run on Google Android OS), Flipkart’s app is now present in nearly a third of all smartphones in the country, the company said in a statement.

Publication: Business Standard

Date: October 15, 2017

Furlenco has big ambitions. In typical startup speak, a la the ‘Uber of X’, the Bengaluru-based furniture rental company wants to be the Netflix/Airbnb/ Hotstar of furniture. Not too unrealistic a goal considering it’s already one of the better funded startups in the still nascent space of furniture rentals. Furlenco, which used to go by the name Rent Your Dunia (which doesn’t exactly scream unicorn potential according to founder Ajith Karimpana) raised $30 million in a series B funding round la ..

Publication: ET Rise

Date: October 15, 2017

Online retailer Flipkart’s mobile application crossed the 100 million downloads milestone on Google Play store, making it the first online shopping app in the country to accomplish this feat, said the company on Friday. While the experience is consistent across desktop and mobile, 90% of the traffic comes from the Android app, and the remaining 10% from the desktop website.

Publication: The Economic Times

Date: October 14, 2017

Pepperfry.com, Furniture and Home marketplace announced the launch of its first franchise Studio in Bengaluru. In the last 3 years Pepperfry has been rapidly grown its omni channel network across the country through 22 Pepperfry owned Studio’s in 11 cities with plans to expand this network to 20 cities by 2018. The first franchise launch in Bengaluru marks the second phase of Pepperfry’s strategy to build the largest omni channel business in the furniture and home segment.

Publication: BW Disrupt

Date: October 14, 2017

It’s a constant battle for a family, between having a home that reflects one’s tastes and making a compromise to accommodate a child’s safety and comfort. When adults and children share a home, it calls for intelligent space design that is both functional and aesthetically stimulating, says Shagufta Anurag, chief design evangelist at Livspace.com. She lists out how you can manage the two intelligently:

Publication: Femina online

Date: October 15, 2017

Ikea just unveiled a new line – and it has to do more with our four-legged friend then assembling another impossible dresser.

Publication: Entrepreneur India

Date: October 15, 2017

Maybe renting an apartment sight unseen isn’t the wisest decision a person could make. But when you’re moving across state lines and you uncover a one-bedroom in a major city for under $1,000 a month—even if it is just $5 under—you do it. You rent sight unseen.

Publication: Architectural Digest

Date: October 14, 2017

If we didn’t tell you that Noam Dvir and Daniel Rauchwerger’s kitchen was from IKEA, we bet you never would’ve guessed as much. That’s not by accident, of course. The couple, both of whom work at architecture firm OMA, hacked the cabinets and countertops in pretty much every way possible to make sure the brand isn’t the first thing that pops into your head upon seeing the gallery space in their New York City apartment.

Publication: Architectural Digest

Date: October 14, 2017

Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co. Ltd, will open nine stores of India Circus, the home store run by designer Krsnaa Mehta, a top executive said on Friday.

Publication: Mint

Date: October 16, 2017

 

I started off in an FMCG company — Cadbury — which had done a lot of path-breaking marketing. They had a lot of conventions, that I for the most part, tried to follow: how you are supposed to conduct research, develop films etc. That’s something I’ve put aside as I moved from marketing into software sales and back into marketing. Instead, you need to understand who the customer is and what you want to tell them. The opportunity to put that in play has come with Pepperfry. We very closely follow  ..

Publication: The Economic Times

Date: October 14, 2017

Pepperfry.com, India’s No.1 Furniture and Home marketplace announced the launch of its first franchise Studio in Bengaluru. In the last 3 years Pepperfry has been rapidly grown its omni-channel network across the country through 22 Pepperfry owned Studios in 11 cities with plans to expand this network to 20 cities by 2018. The first franchise launch in Bengaluru marks the second phase of Pepperfry’s strategy to build the largest omni-channel business in the furniture and home segment.

Publication: Andhra News

Date: October 14, 2017

When Stephen Burks travels, he observes the life of common people. He tries to capture and learn what local artists have to offer and goes back home with a bag full of learnings.

Burks is one of the most recognized American industrial designers of his generation. With his collaboration with non-profits Aid To Artisans, Artesanias de Colombia, the Clinton Global Initiative, Design Network Africa and the Nature Conservancy, Burks has worked as a product development consultant in countries such as Australia, Colombia, Ghana, Haiti, India, Kenya, Mexico, Peru, the Philippines, Rwanda, South Africa and Senegal.

Publication: ET Brand Equity

Date: October 14, 2017

Pepperfry.com, India’s No.1 Furniture and Home marketplace announced the launch of its first franchise Studio in Bengaluru in partnership with P K Ramesh, Nagendra Kaushik and A R Ramaprasad, Partners, Prakruthi Enterprises.

Publication: Express News

Date: October 14, 2017