Company News
Experience centres: Bringing a new understandingedit
These are the times of know-how and buy. A customer wants to feel the real product before investing his hard earned money in it. So, the brands are gearing up to offer the best to its buyers. Apart from the traditional franchise stores, brands are also focussing on launching their experience centres with better technology and techniques. Leading furniture and home decor brand, Urban Ladder also launched its first flagship experience centre in Bangalore few months ago and got an overwhelming response from customers. The brand is set to its retail presence across Bangalore and other cities to become the largest furniture brand in India by March 2018.
Publication: Franchise India
Date: October 29, 2017
Competition and Industry News
Empowering village women: An IKEA initiativeedit
For Nirmala Maurya, 32, running and managing the home became tedious and she began a different life swimming against the social current. For Nirmala, from Arjunpur Pathak village, her journey of self-reliance and financial independence began in 2010 when she was approached by Rangsutra, a community-owned craft company of over a thousand artisans from remote regions of India which boasts of “ensuring sustainable livelihoods and regular employment for rural artisans”.
Publication: The Morung Express
Date: October 29, 2017