December 2017
CategoryStories
Company News35
Competition and Industry News49

Company News

9 popular apps backed by Ratan Tataedit

Urban Ladder: You can head to Urban Ladder when you are in need of buying new furniture. The app competes with the likes of Pepperfry and has categories like sofas, beds, cupboards, coffee tables, recliners, bookshelves, decor, etc. Currently, it is present in 12 cities in India.

Publication: Gadgets Now

Date: December 28, 2017
Live It Up: 5 Luxuries That Won’t Bust Your Budget And Are Totally Within Your Reach!edit

Whether you are shopping on Flipkart or Amazon, buying swanky new furniture on the Urban ladder, reserving a table, booking a unique experience or simply writing a review on TripAdvisor, JPMiles are collected in your JetPrivilege membership account every single time.

Publication: Little Black Book Delhi

Date: December 27, 2017

Store More on Your Small Delhi Apartmentedit

The city life is always compact. Compact streets, compact roads and even compact living conditions.

You can find a lot in this like easily foldable chairs, comfortable beds with storage from urban ladder and similar vendors, who have a big collection of them.

Publication: Northeast Today

Date: December 26, 2017

5 Things You Should Consider Before Buying A Computer Deskedit

Computers have become a very integral part of our lives, and adding more to that integrity are the computer desks, which make up a very essential part of our workstations.

Having said this, we would also suggest you to purchase computer desks from a reputed vendor like Urban Ladder who can offer you a number of options before actually zeroing on one.

Publication: Techtree

Date: December 26, 2017

In 45 days, we decided to say no to 75% of business: Urban Ladder CEO Ashish Goeledit

“At that time, we had the least amount of funding among all players in the space and then just 45 days into the business, we decided to say no to 75% of our business.” said Ashish Goel

Publication: The Economic Times

Date: December 26, 2017

E-tailers to invest heavily in physical stores to fuel next phase of growthedit

Competitor Urban Ladder, which is attempting to get IPO-ready in 3 years, too is expanding its offline format.

Publication: ET Brand Equity

Date: December 25, 2017

Top Etailers Bet on Offline Model to Push Growthedit

Competitor Urban Ladder, which is attempting to get IPO-ready in 3 years, too is expanding its offline format

Publication: The Economic Times (Clip Attached)

Date: December 25, 2017

Etailers to focus on physical stores as they prepare to get IPO-readyedit

Pepperfry’s 23 physical stores contribute 20% to its overall sales and have helped pare losses significantly. Competitor Urban Ladder, which is attempting to get IPO-ready in 3 years, too is expanding its offline format

Publication: The Economic Times

Date: December 25, 2017

How founders hold on to equity yet raise cashedit

In the last 24 months, Trifecta has backed 22 companies, including Rivigo, PaperBoat, Urban Ladder, Urban Clap and Nephroplus.

Publication: The Times of India

Date: December 23, 2017

Top 10 Trends that are Impacting Home Decor Shopping in 2017/18edit

Here’s a look at the top 10 trends that defined the ecosystem in the last year, and a few that will surely carry forward the coming year.

Publication: Business World

Date: December 24, 2017

‘Tis the season of details & decoredit

For most of us, this time of the year is meant to be enjoyed with family and friends, but we often find ourselves exhausted in the rush to decorate our homes for Christmas and the New Year.

The author is design manager, Urban Ladder

Publication: Deccan Herald

Date: December 21, 2017

Home décor trends that will rule 2018: Blooming florals, smart storage and indoor gardensedit

Florals are blooming this time of the year, from couture runways to bespoke tableware and rightfully so

Publication: The Economic Times 

Date: December 22, 2017

2017 in review: Top 10 home decor trends of the yearedit

Home Decor Trend #6: Form + Function

Undoubtedly this year’s best debut, the trend that applauds the marriage of form and function has borne many a home decor piece to cherish.

Swipe through Ashiesh Shah’s Wabi Sabi collection for Urban Ladder.

Publication: Architectural Digest

Date: December 20, 2017

E-commerce startups: Burning more than earningedit

E-commerce and social media sites, with bizarre value propositions, are hell-bent on throwing money down the drain.

Publication: Moneylife (Clip Attached)

Date: December 21, 2017

Inexpensive Design Tips To Refresh Your Homeedit

The basic motive is to select the main areas which draw the maximum attention. Urban Ladder spoils you with many such choices which can be incorporated into your home. Read on as we discuss some of the strategies that can make your home new again and gain the lost touch.

 

Publication: Buzzfeed Community

Date: December 18, 2017

How smart is your sofa?edit

Until even a decade ago, no one thought AR-VR (augmented reality-virtual reality) would change the way the furniture business operated or the way we’d shop for a sofa.

Publication: The Hindu

Date: December 19, 2017

Startups tweak training models to develop retail consultantsedit

Priya Jalakam, manager at an Urban Ladder flagship store in Bengaluru, guides 1,000-odd families a week through products and purchases, but also doubles up as a de facto home counsellor.

Publication: The Economic Times Date: December 19, 2017
20 trends that will define Indian startup ecosystem in 2018edit

What’s in store for the Indian startup space

Many firms that operate offline will shed their forced tech spends as offline businesses will deliver. Urbanladder and Faballey will be good templates.

Publication: The Economic Times (Clip Attached)

Date: December 18, 2017

Decor Peopleedit

The mild steel chequered plate staircase at the entrance leads (o the studio on top. The platform below the staircase with a custorT table and chairs from Urban Ladder, makes for a quick meeting space

Publication: Elle Decor (Clip Attached)

Date: December 1, 2017

Year after year, Indian e-commerce companies have perfected the art of wooing shoppersedit

If you really want to see retail in its purest form, observe any parent trying to introduce their children to reading.

Publication: Quartz

Date: December 13, 2017

Come home to comfortedit

We all need a space to unwind after a busy day. Why not make your coffee table the spot? Pick one from these and decorate your cosy corner.

Publication: Deccan Herald Metrolife (Clip Attached)

Date: December 14, 2017

Both an art and a science: ‘Tis the season…for retailedit

As holiday shoppers venture out this festive season, we retailers will have a truly special Retail Day.

Publication: ET Retail

Date: December 12, 2017

Establishing Gender Diversityedit

Diversity and inclusion in a leadership team paves the way in establishing the culture of an organisation. It not only brings in new perspective and promotes transparency but also ensures dynamic business strategies that are both well-rounded and pathbreaking.

Publication: The Times of India (Clip Attached)

Date: December 13, 2017

Both an art and a science: ‘Tis the season…for retailedit

As holiday shoppers venture out this festive season, we retailers will have a truly special Retail Day. In fact, since the advent of the internet, things have been pretty good.

Publication: Economic Times Retail

Date: December 12, 2017

 

Decoding the Japanese waveedit

While wabi sabi, or finding beauty in imperfection, has been used by fashion designers, architects and interior designers – Ashiesh Shah’s new furniture collection for Urban Ladder being a case in point – psychologists are going a step beyond. Publication: The Hindu (Clip Attached)

Date: December 11, 2017

Injecting tech in transportationedit

Some of the company’s prominent clients include Amul, Maaza, Urban Ladder, Symphony and Hero Cycles.

Publication: ET Wealth (Clip Attached)

Date: December 12, 2017

How to crack the leadership codeedit

Rajiv Srivatsa, COO, Urban Ladder, feels that a candidate’s answer to certain questions can help him understand their “creativity”, presence of mind, and most importantly the ability to understand the customer”

Publication: ET Panache (Clip Attached)

Date: December 11, 2017

Augmented reality can finally become more than a fadedit

Anshu Dhanuka and her husband Anupam had not thought of creating content using augmented reality (AR) for their edutainment app Kiddopia till Apple announced its ARKit, a set of software development tools for AR on iOS 11, in June.

Publication: Gadgets Now

Date: December 10, 2017

Lounge in styleedit

Urban Ladder has introduced the Sigmund day bed. The compact bed is ideal to create the perfect layout for your living room.

Publication: DH Living (Clip Attached)

Date: December 9, 2017

Happay Raises $10 Mn Funding From Sequoia, Axiom Capital, Othersedit

Having seen an annual growth of 200% from the last fiscal, Happay currently caters to 4,500+ businesses across the country such as Aditya Birla Retail Ltd, Health & Glow, YourStory, Subway, Ayurveda hospitals, Unnati NGO, Ibibo group, Uber, Grofers, Urban Ladder, Knowlarity Solutions, etc. It has a workforce of more than 200 employees.

Publication: Inc 42

Date: December 9, 2017

This Sale With Up To 50% Off Will Make You Want To Redecorateedit

It’s no secret that Urban Ladder has the most contemporary home decor pieces, and while they don’t usually have the most affordable collections, class and quality are certainly a guarantee.

Publication: Little Black Book

Date: December 8, 2017
KEEPING IT REALedit

An artisanal bowl and vase by HIIH by Reshma Chhabria, left and centre, and a pouf by Ashiesh Shah, part of his collection for Urban Ladder.

Publication: Better Homes & Gardens (Clip Attached)

Date: December 1, 2017

A guide to the perfect entertainment spaceedit

To support so much hardware, a solid desk is a must. Urban Ladder and the upcoming IKEA store have some good options here.

Publication: The Hindu (Clip Attached)

Date: December 5, 2017

Beautiful and bizarre things to buy: From Wool coat to Bethakedit

In a lovely coming together of teak wood, cane and leather, designer Ashiesh Shah has launched a collection of furniture called Wabi Sabi for Urban Ladder.

Publication: Livemint

Date: December 2, 2017

Sourceedit

In a lovely coming together of teak wood, cane and leather, designer Ashiesh Shah has launched a collection of furniture called Wabi Sabi for Urban Ladder.

Publication: Mint- Lounge (Clip Attached)

Date: December 2, 2017

 

Competition and Industry News

Why fashion, grocery will drive e-commerce in 2018edit

The difference 12 months can make! This time last year, no one could have predicted that 2017 would turn out to be such a stellar year for India’s ecommerce and startup industries.

(The writer is CEO of Flipkart)

Publication: The Economic Times

Date: December 31, 2017

E-commerce sector rides on Digital India, note banedit

More than computer-based Internet penetration and broadband extension, the record growth of smartphones and the 4G network rollout made e-tailing popular even in secondary cities and towns across the country thanks to easy and quick access to information and data on products and services.

Publication: Business Standard

Date: December 30, 2017

Who is coming in next? Impact of the new landscape of single brand FDI in retailedit

A look at the impact that the recent reforms in FDI in SBRT sector.

Publication: Images Business of Fashion (Clip Attached)

Date: December 1, 2017

Click to Brick: Flipping the Scriptedit

The digitization of shopping has created a tectonic shift in shopping behavior and ways of doing business.

Publication: Images Business of Fashion (Clip Attached)

Date: December 1, 2017

What your H.O.S.T predicts for 2018edit

Here are four big trends that are likely to shape the world of marketing and retailing in the year ahead – Health and Wellness, Omnichannel Retail, Storytelling, and Technology. The acronym H.O.S.T. captures these four trends

Publication: The Hindu Business Line

Date: December 28, 2017

 

Virtual Reality Based Prop-Tech Startup Foyr Raises $3.8 Mn Series A Funding Led By JLLedit

Virtual reality-based prop-tech startup Foyr has raised $3.8 Mn in Series A funding led by property consultancy JLL and other individual and non-institutional investors.

Publication: Inc42

Date: December 27, 2017

Ikea store construction to start in 2018edit

The construction of Swedish home solutions giant Ikea’s second India store at Navi Mumbai in Maharashtra will commence only early next year.

Publication: DNA

Date: December 27, 2017

Flipkart, Amazon to adopt new strategies in new yearedit

India’s Flipkart and America’s Amazon will adopt vastly divergent strategies in the New Year after years of matching steps in the battle to dominate one of the world’s most dynamic ecommerce markets, say analysts who also expect Paytm Mall, which is backed by China’s Alibaba, to open a third front.

Publication: The Economic Times

Date: December 26, 2017

24 Products That Work Just As Well As Their Pricier Counterpartsedit

A Zinus mattress foundation to impress your back without blowing your meager budget on an IKEA bed frame

Publication: Buzzfeed

Date: December 23, 2017

Flipkart’s move to develop in-house brands may help it achieve overall profitabilityedit

Flipkart began selling its own brands a year ago, making its private label business a cornerstone of its growth strategy for the obvious control it affords over inventory, pricing, and margins.

Publication: The Economic Times

Date: December 22, 2017

Ola buys an idea called Foodpanda Indiaedit

Uber’s India rival, Ola has decided to wade through the food delivery market again. This deal is not about solving an existing problem for customers. No. It is more about the utilisation of capital, taking the fight to the competition and the emergence of a nimble, ride-hailing company which believes it can execute multiple businesses at the same time

Publication: The Ken (Document Attached)

Date: December 20, 2017

Paint your home in warm hues, invest in brass decoredit

Beat the winter blues by painting your home in fresh, warm shades to completely transform the space. Invest in organic ceramics, wool rugs, carpets, suggest experts.

Team Jaypore and Tania Rogers, Senior Designer at HomeLane.com, have given a few ideas.

Publication: Business Standard

Date: December 20, 2017

Exclusive: BCCL backs online home decor firm Livspaceedit

Media conglomerate Bennett, Coleman & Company Ltd (BCCL) has invested in Bangalore-based online home decor startup Livspace, a person aware of the development told VCCircle.

Publication: VCCircle

Date: December 19, 2017

Is e-commerce killing the fundamentals of its establishment?edit

What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of unknown brands are making inroads in the e-commerce space leaving buyers spoilt for choice.

Publication: Franchise India

Date: December 19, 2017

Furniture is best sold offlineedit

Online is a great revenue generator. But offline is even better, feel start-ups in the business of furniture.  Pegged at $32 billion, the home and furniture market in India, while holding tremendous potential in the online space, is equally aggressive in the brick-n-mortar world, growing at 10-15% year on year.

Publication: DNA

Date: December 18, 2017

When a thing of joy becomes a beauty foreveredit

Bandana Jain, a Bihar resident, comes from a “conservative Marwari family”. Despite having a Bachelor’s degree in Commerce, she came to Mumbai on a “secret trip”, and did a recce of the prestigious J.J. School of Arts.

Publication: The Week

Date: December 17, 2017

The story of how Ikea was assembled in Indiaedit

It was 2012. Juvencio Maeztu had just landed in the country as the CEO of Ikea India.

Publication: The Economic Times

Date: December 17, 2017

Coconuts on your X’mas treeedit

Corn husks, tamarind seeds and leaves foraged from farms across South India that turned into earthy décor products for IKEA and Walmart are finally finding their way back home

Publication: The Hindu

Date: December 15, 2017

Dashing through the snow and moreedit

While pristine white slopes beckon many of these corporate bosses at this time of the year, some prefer to spend their winter holidays at destinations replete with sun and surf. Includes quote by Pepperfry co-founder.

Publication: ET Panache (Clip Attached)

Date: December 15, 2017

Decor hacks for cosy winteredit

Neerav Jain, Founder and CEO of CityFurnish, and experts at Livspace, have listed down some ideas for home decor in winter.

Publication: Business Standard

Date: December 15, 2017

HomeLane.com mops up $10 million from Accel, othersedit

HomeLane.com, an online home interiors startup, has raised $10 million (approximately Rs 64.3 crore) in a round led by Accel Partners along with participation from Sequoia Capital and RB Investments.

Publication: The Economic Times

Date: December 15, 2017

Indian manufacturing: More dynamic in the face of challengesedit

Swedish furniture company, IKEA, is interested in manufacturing more than 30% of its products in India soon

Publication: The Economic Times

Date: December 13, 2017

IKEA is here, with a plan to rule India’s retail market for the next 100 yearsedit
IKEA, the world’s largest furniture retailer, is set to open its first store in India in the spring of 2018.

Publication: Quartz

Date: December 12, 2017

Future Supply Chain Solutions IPO receives good responseedit

The initial public offer (IPO) of Future Supply Chain Solutions ended on Friday, 8 December 2017.

Publication: Business Standard

Date: December 11, 2017

18 Practical Home Decor Tips For Anyone On A Budgetedit

Use peel and stick wallpaper to transform any flat surface! I used it to turn a hideous desk into a centerpiece in my house. I also used it on a cheap, ugly Ikea computer table.

Publication: Buzzfeed

Date: December 12, 2017

Pepperfry narrows losses to Rs 128.8 cr in fiscal 2017edit

Rivals in the online furniture marketplace in India include Urban Ladder, Home-lane and Livspace. Used furniture marketplaces like Zefo are also making their mark in the vertical; Zefo last month raised Rs40 crore (approximately $6 million) in a funding round led by Sequoia India.

Publication: Mint (Clip Attached)

Date: December 12, 2017

GST, infrastructure status lift spirit of logistics companiesedit

The companies to do it in India, sources said, are Ikea, Philips and French auto component maker Valeo.

Publication: ET Auto

Date: December 12, 2017

What to expect from the global brand in the cityedit

Mr John Achilea, Managing Director, IKEA, Telangana sat down with a quick tête-à-tête with us about his plans for the label in Hyderabad and India.

Publication: The New Indian Express

Date: December 10, 2017

FOUNDER’S BACKPACK: Ambareesh Murty talks about what he is reading and watchingedit

I follow the blogs and social media posts of the authors I like. I follow Football365.com religiously and FC Barcelona website regularly.

Publication: The Times of India

Date: December 10, 2017

No need to print MRP for single-brand retailersedit

In amove that can help convey down costs for consumers, the government has modified labelling norms to exempt single-brand retailers — including, Ikea, Fabindia, Decathlon, H&M and a number of other chains of Future Group — from marking most retail worth (MRP) on their products.

Publication: Ideal News

Date: December 9, 2017

Owning One Of These 9 IKEA Products Makes You ‘Posh’, Apparentlyedit

When you think of IKEA, the first things that spring to mind are probably Swedish meatballs or flatpack furniture?

Publication: Yahoo

Date: December 10, 2017

 

HOME DECOR MARKET ANALYSIS ASIA-PACIFIC SIZE, SHARE, GROWTH, INDUSTRY DEMAND AND FORECAST TO 2021- MARKET REPORTSedit

MarketResearchNest.com adds “Asia-Pacific Home Decor Market Report 2017” new report to its research database. The report spread across 114 pages with multiple tables and figures in it.

Publication: News Liner

Date: December 9, 2017

Pepperfry losses down 17%, offline growth helps topline growthedit

Furniture and home furnishing marketplace Pepperfry has wrapped up FY17 in style with topline growing steadily even as losses have taken a step backwards.

Publication: ET Tech

Date: November 8, 2017

11 Incredible Perks That Companies Offer Their Employeesedit

But some companies go the extra mile in looking after their employees. Leading the pack are companies like Airbnb, IKEA, and Netflix, who offer an array of perks that go beyond standard vacation and sick days.

Publication: Indiatimes

Date: December 7, 2017

Sophisticated Styleedit

Renowned fashion blogger Santoshi Shetty’s living room is transformed by Godrej Interio into an oasis that reflects her affinity for fashion and style.

Publication: Good Homes (Clip attached)

Date: December 01, 2017

Don’t come to a cluttered house: Try these easy hacks to transform your homeedit

Do you often come home to a messy, cluttered house? Turns out, it may be the reason behind any unexplained anxiety and stress.

The author is an interior design expert at Pepperfry.

Publication: Economic Times

Date: December 6, 2017

Ikea to employ 15,000 people in India by 2025, half of them womenedit

Swedish home furnishing retailer Ikea on Wednesday said it will have 15,000 co-workers in India by 2025, of which half would be women.

Publication: Business Standard

Date: December 7, 2017

Aim to double monthly revenue run rate within a year: HomeLane’s Srikanth Iyeredit

Homevista Decor and Furnishing Pvt. Ltd, which runs online furniture and home design services marketplace HomeLane.com, has attracted marquee investors such as Sequoia Capital, Aarin Capital and Baring Private Equity India since it began operations in 2014.

Publication: VCCircle

Date: December 6, 2017

Office Furniture Market To Witness Enhanced Usage Into Healthcare, Workplace, Education Sector And Home Offices Till 2021edit

Global office furniture market is segmented on the basis of product type, price range, end user, distribution channel and geography. Office furniture is one of the major revenue generators in the furniture market in the U.S. Office furniture is designed specifically for use in office settings.

Publication: Biz Wire Express

Date: December 5, 2017

IKEA CEO meets CM, on expansionedit

Amid speculation that international furniture giant IKEA is keen on opening a second store in the city, its CEO Peter Betzel on Tuesday met Chief Minister Devendra Fadnavis to discuss the firm’s expansion plans.

Publication: The Hindu

Date: December 6, 2017

IKEA top brass meets Prabhu as company eyes Indian turfedit

Representatives from Swedish furniture major IKEA today met Commerce & Industry Minister Suresh Prabhu here, as the company looks to ramp up its presence in India.

Publication: ET Retail

Date: December 4, 2017

Godrej forays into mass premium furniture segmentedit

Godrej & Boyce yesterday launched a new home furniture brand Script targeting the mass premium segment and is eyeing a revenue of Rs 320 crore in the next three years from this venture.

Publication: Afternoon Despatch & Courier (Clip Attached)

Date: December 5, 2017

Ikea will invest 4000 croreedit

IKEA, the home furnishing brand is all set to launch its retail chain in India.

Publication: Sakal Times (Clip Attached)

Date: December 6, 2017

IKEA Cabinet Installation Costsedit

What association do you have when hearing the word IKEA? It goes without saying that most of the population does not need any explanation of what this Swedish brand produces.

Publication: Newznew

Date: December 2, 2017

 

Pepperfry Decided To Build India’s Largest Furniture Warehouse And Here’s Whyedit

“The nuance to furniture is handling,” says Ashish Shah, founder and COO of Mumbai-based furniture marketplace Pepperfry and former eBay executive. I, along with a handful of journalists were given a tour of Pepperfry’s largest fulfilment centre (FC) located in Bhiwandi, some 30 odd kilometres from Mumbai last week.

Publication: Inc42

Date: December 1, 2017

The Ikea tote bag has now been reimagined as a holiday stocking because¯\_(ツ)_/¯edit

If your loved ones are like, super SUPER into Ikea, then this stocking might actually go down a treat.

Publication: Mashable

Date: December 2, 2017

Essity pledges responsible sourcing of fibreedit

The Vancouver Declaration has also been signed by other sustainable companies, such as IKEA and H&M. (RR)

Publication: Fibre2FAshion

Date: December 2, 2017

Amazon goes aggressive on campus hiring this year; Flipkart is losing the raceedit

Companies like Paytm, Exotel, Pepperfry, Go-Jek and Razorpay are seeking to hire potential graduates from more than 10,000 students set to graduate in 2018.

Publication: IB Times

Date: November 30, 2017

18 Folding Chairs That Don’t Ruin Your Dining Table Vibeedit

In your dreams, you have a sprawling 10-person dining table painstakingly handcrafted upstate and an actual dining room to put it in.

Publication: Architectural Digest

Date: November 30, 2017

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