Company News
How Indians live at the heart of Ikea’s strategy in lowest-priced marketedit
Last year, 2.3 billion people visited the Ikea website. And it is said, one in ten Europeans is conceived on an Ikea bed.
Publication: Business Standard
Date: January 8, 2018
Competition and Industry News
Lifestyle grasp firms up Ikea’s ‘hello’edit
Last year, 2.3 billion people visited the Ikea website. And it is said, one in ten Europeans is conceived on an Ikea bed. Now, as the Swedish giant prepares to open its first store in India, in Hyderabad, this year, it hopes it can achieve the same success in the Indian market too.
Publication: Business Standard (Clip Attached)
Date: January 8, 2018