Company News
14 brands that are energising the Indian home décor segmentedit
The boom in the residential real estate industry over the last few decades has given an impetus to the home décor market. Also driving the growth of this section is an increased consciousness among home owners for stylish interiors and beautiful indoors.
8. Urban Ladder: Beautifying homes at ease
Publication: India Retailing
Date: January 7, 2018
Types of Living Room Chairs to enhance Interiors and Utilityedit
When it comes to the budget living room chair at Urban Ladder there are plenty of types that you can choose from.
Publication: Udaipur Times
Date: January 9, 2018
Competition and Industry News
Voonik’s search for a business model takes it offlineedit
The company was once a rising star, well known briefly and then dropped off the radar. In that time, Voonik went through four pivots. Now, its CEO believes he has found a way back into relevance
Publication: The Ken (Story Attached)
Date: January 10, 2018
Showcase of latest ad campaignsedit
Overview of Pepperfry’s 6th birthday ad campaign
Publication: Impact (Clip Attached)
Date: January 14, 2018
The age of omni-channel retailingedit
An e-commerce player venturing into offline retail may sound counter-intuitive to an e-commerce purist on the premise that the major advantage on an e-commerce player over traditional retailers was an asset lite model (zero investment in real estate) and infinite variety for the consumers.
Publication: The Economic Times
Date: January 9, 2018