In an exclusive chat with YourStory, Adarsh Menon, Head of Private Labels and Electronics at Flipkart, elaborated on the company’s plans for the year in private labels.

In furniture, they launched the private label ‘Perfect Homes’ because there is no trusted brand in the category. “So, we knew there was an opportunity to build a brand that consumers trust,” Adarsh explains.  Perfect Homes has nine categories including bedsheets, dining tables, shoe racks etc.; the number will be 20 by March 2018.

Publication: Yourstory

Date: February 10, 2018

Indian entrepreneurs and investors expect the penalty imposed on search giant Google by the country’s competition regulator on Thursday to ease what they term as the American company’s stranglehold over local digital businesses.

Publication: The Economic Times

Date: February 10, 2018