Company News
How to Buy Home Linen that is Durable and Affordableedit
When you buy durable home linens from Urban Ladder you should make sure that you are choosing the options that have high thread counts. This is primarily for the cotton based sheets and this is how many threads are in the cloth.
Publication: India Blooms
Date: February 22, 2018
Competition and Industry News
Pepperfry enters the mattress segment through house brand ‘Clouddio’edit
Home and furniture marketplace Pepperfry has forayed into the Rs 6,000 crore mattress industry in India with the launch of its new house brand or private label Clouddio.
Publication: Brand Equity
Date: February 22, 2018
Walmart launches a new home shopping site for furniture and home décoredit
Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods.
Publication: Yahoo
Date: February 22, 2018
Swedish co IKEA to invest Rs. 3,000 crore in Maharashtraedit
Swedish furniture retailer IKEA said it will invest Rs. 3,000 crore in Maharashtra to set up multi-format stores as well as experience centres.
The news story flashed by PTI has been picked up by many publications.
Publication: The Hindu Businessline
Date: February 22, 2018
Ikea will sell in India through experience centres, small format stores tooedit
Swedish home furnishing retailer Ikea will be adopting a multi-channel approach for the Indian market as its first India store in Hyderabad gets ready to start retailing in the coming months.
Publication: DNA
Date: February 23, 2018