Furniture company IKEA, which is all set to launch its store in Hyderabad on August 9, has been closely associated with the Indian market for the last 32 years.

Publication: Telangana Today (Online)

Date: July 31, 2018

The Association of Furniture Manufacturers and Traders states the organised furniture segment has been growing 20% annually. It is slated to exceed $32 billion by 2019, as per a World Bank study. During 2014-19, the online home décor market is projected to expand at a CAGR of 50.42% in revenues. The luxury furniture market is expected to increase at a CAGR of 4.1% during 2015-20, to touch $27.01 billion by 2020. However, the office furniture category leads the overall industry.

Publication: Financial Express (Online)

Date: July 30, 2018

India is expected to become the third-largest consumer market in the world by 2025, according to a report by the Boston Consulting Group. Some of the other positive trends in the retail/e-commerce industry include enhancement of shopper experience through AI and machine learning, hyper-personalization for boosting sales, and inventory optimization for delivery management.

Publication: YourStory 

Date: July 29, 2018

Bored of simple and old-fashioned house? Here are some tips for you if you want to make your house trendy and kind of urban living space. Use fabrics that complement the ambience of regality that you’re trying to create. These could include silks, satins and damasks.

Publication: India TV (Online)

Date: July 28, 2018

We are all guilty of swooning over plush celebrity homes while flipping through a magazine or scrolling through our feeds. The best way to bid adieu to the humdrum appearance of your home and transform it into a swanky haven is by re-creating its finer aspects. This could include altering the colours or even combining a plethora of elements to yield a resplendent aura.

Publication: India TV (Online)

Date: July 26, 2018

Godrej Interio, India’s leading furniture and interior solutions brand, is eyeing 25% growth in topline in the current financial year and is hoping to touch Rs 2,500-crore mark in revenue, said its COO Anil Mathur in Kolkata. Now, the company has six stores — both company-owned and franchise ones — in the city.

Publication: Times of India (Online)

Date: July 26, 2018

We are all guilty of swooning over plush celebrity homes while flipping through a magazine or scrolling through our feeds. The best way to bid adieu to the humdrum appearance of your home and transform it into a swanky haven is by re-creating its finer aspects. This could include altering the colours or even combining a plethora of elements to yield a resplendent aura.

Publication: Business Standard (Online)

Date: July 25, 2018

Godrej Interio, a leading furniture manufacturer, is looking at 25 percent growth in revenue to Rs 2,500 crore in the current fiscal, a company official said here on Wednesday.

Publication: CNBC TV18 (Online)

Date: July 25, 2018

IKEA will open its much-awaited first store in India next month in Hyderabad. The company is famous for selling affordable furniture that people assembled themselves. This strategy works in several foreign countries due to the prevalence of the Do It Yourself (DIY) culture.

Publication: CNBC TV18 (Online)

Date: July 25, 2018

California-based Sequoia Capital, a venture capital firm was founded by Don Valentine in 1972. Its portfolio is focused on fintech, healthcare, and technology companies. It largely invests during, seed, and early stage of the startups, guiding them towards accelerated growth.

Publication: The Indian Wire (Online)

Date: July 24, 2018

Ikea built a global empire selling affordable furniture that people assembled themselves. For its first store in India, the Swedish retailer is upending its business model.

Publication: Business Standard (Online)

Date: July 24, 2018

IKEA built a global empire selling affordable furniture that people assembled themselves. For its first store in India, the Swedish retailer is upending its business model.

Publication: Wall Street Journal (Online)

Date: July 23, 2018

Urban Ladder is a household name today, having raised $106 million thus far. Founders Ashish Goel and Rajiv Srivatsa started off in 2012, and what began as a simple startup idea has now flourished into a successful entity. In 2012, the ecommerce boom had well and truly arrived in India. What is interesting is that in 2012, both founders were renting houses in Bengaluru and that’s when they realised there was no standardised furniture buying experience.

Publication: YourStory (Online)

Date: July 24, 2018

As real estate prices skyrocket, many of us have to make do with living in small spaces. It’s only when we move into a compact space that we realise every inch counts! This is why it’s important to have sensible furniture. Space constraints have prompted furniture designers to think out of the box and create several multi-use furniture pieces.

Publication: Deccan Chronicle (Online)

Date: July 23, 2018

Nothing like a shot of glam to banish dullness and give your home some much-needed pizzazz! The good news is, you don’t have to break the bank to amp up the style quotient of your spaces. Mustafa Eisa, of Mustafa Eisa Design, shares 10 viable ways to get glitzy.

Publication: The Free Press Journal (Online)

Date: July 22, 2018

Functional furniture and declutter are the two buzzwords in furniture industry. At a recent session at Home Centre at Express Avenue mall, interior designer Nancy Satish, owner of Design Works walked us through three looks that can be tried at our homes.

Publication: The New Indian Express (Online)

Date: July 22, 2018

Using built-in cabinets or large furniture can make your bar look more distinguished and showcase your liquor, drink ware and other bar accessories. Built-in cabinets are the most expensive option, but they also give your bar the most stately, permanent look. If built-in is too big of a task, using a buffet table, cabinet or bookshelf is another way to incorporate storage in your bar and feature fun pieces of furniture.

Publication: The Hans India (Online)

Date: July 22, 2018

Private equity (PE) firms are emerging as an important source of capital for internet and software companies in a late-stage market dominated almost entirely by SoftBank Group, Naspers Ltd and the Chinese internet giants Tencent Holdings and Alibaba Group.

Publication: Live Mint (Online)

Date: July 19, 2018

IKEA’S DIY model will come under pressure especially when other furniture retailer such as Home Town, Urban Ladder and Pepperfry offer assembly services at home. IKEA is trying to find a way around this challenge. It has tied up with home services provider Urban Clap through which it will connect buyers with assemblers. It has even formed an in-store team for assembling furniture.

Date: July 20, 2018

Having scrutinised the interiors of 1,000 homes in India to better understand how Indians live, Ikea is finally ready to sell its wares in the country. But when the Swedish retailing giant opens in Hyderabad on August 9 (to be followed by stores in Delhi, Mumbai and Bangalore), it won’t be just about the usual flat-pack furniture that has filled the homes of millions of people around the world.

Publication: South China Morning Post (Online)

Date: July 16, 2018

Will the Indian consumer warm up to Swedish furniture conglomerate IKEA’s flat-packed design idiom? Will consumers who have traditionally relied on kaarigars,  antique shops or neighbourhood carpenters to furnish their living rooms, get down on the floor eagerly to assemble furniture with the help of a tool kit?

Publication: Money Control (Online)

Date: July 18, 2018

For Abhinav Singh, the road to becoming an entrepreneur has taken him through diverse sectors, from infrastructure, to consumer electronics, and then finally to furniture and decor. Armed with a B. Tech in Civil Engineering from IIT Bombay, it was only natural that he would go on to work at an infrastructure consulting company and then as head of projects at a real estate venture.

Publication: YourStory (Online)

Date: July 16, 2018

Online marketplace giant Amazon India has infused Rs 2.3 billion in its digital wallet Pay, according to data sourced from business intelligence platform Paper.vc. According to documents, Amazon Pay (India) has allotted 230 million equity shares worth Rs 2.3 billion to its existing shareholders — Amazon Corporate Holdings and Amazon. com.inc — on right basis.

Publication: Business Standard (Online)

Date: July 16, 2018

Home or office furnishing from a scratch is a herculean task and seldom will anyone disagree with that fact. However, Amazon seems to be making life a lot easier for people with its ongoing Prime Day sale. As the Amazon Prime Day sale starts, consumers shall now be able to avail discounts on almost all the furniture products. The sale furnishes discount of 63% on numerous items from multiple companies.

Publication: The Economic Times (Online)

Date: July 16, 2018

It took almost six years for the world’s largest furniture retailer to set up shop in India since it first announced its entry in 2012. Despite India’s diverse demography and consumer sensibilities, Ikea believes it has little to fear, as it has put to good use its learnings and research into understanding the Indian consumer’s mindset.

Publication: Fortune India (Online)

Date: July 16, 2018

Swedish furniture maker Ikea has rolled out its first communication campaign targeting Indian buyers ahead of the opening of the brand’s first store in Hyderabad. The campaign extends Ikea’s brand promise of ‘Make Everyday Brighter’; to Indian consumers.

Publication: Business Standard (Online)

Date: July 15, 2018

After three years of ‘understanding the Indian consumer’ the furniture giant has rolled out its ad campaign here, weeks before the grand opening of its first store.

Publication: AFAQS (Online)

Date: July 16, 2018

Amazon Prime Day Sale 2018 is just around the corner and we know for a fact that shopaholics and those who cannot resist a good deal would have already added their favourite items from the online retail giant to their wishlist (is yours public or private?).

Publication: Architectural Digest (Online)

Date: July 14, 2018

Swedish Home furnishing major IKEA retail India on Friday announced that the opening date of the first Indian store in Hyderabad will be moved from July 19 to August 9, 2018. In a statement issued yesterday, the company said: “IKEA India decided to move the date as it needs some more time to live up to its expected quality commitments towards customers and co-workers.”

Publication: Business Today (Online)

Date: July 14, 2018

IKEA Retail India decided to move the date as it needs some more time to live up to its expected quality commitments towards customers and coworkers, the company said in a statement.

Publication: Business Today (Online)

Date: July 13, 2018

Reason why Ikea is remembered is how it was able to work its way to do business in India. The journey from St Petersburg to New Delhi and then to Hyderabad has been long for the Scandinavian furnishing major Ikea.

Publication: Business Standard (Online)

Date: July 12, 2018

The first-ever communication piece by the Swedish furniture brand in India, conceptualised by Dentsu Impact, showcases its catalogue rather well.

Publication: Financial Express (Online)

Date: July 13, 2018

Furniture and Home products marketplace Pepperfry launch of its exclusive Studio at Eldeco Greens in Gomti Nagar. After NCR this is their first studio in Uttar Pradesh and their 33rd studio across 16 cities in the country. The franchise Studio in Lucknow has been launched in partnership in partnership with Kunal Retails headed by Sonu Chatwal.

Publication: Hindustan Times (Online)

Date: July 13, 2018

Startups are important for any economy as they help boost economic activity, generate employment, bring in technological enhancement, and also infuse competitiveness in the economy. But the most crucial factor for their survival and growth is funding.

Publication:  Tech Story (Online)

Date: July 12, 2018

Swedish furniture major IKEA will inaugurate its Hyderabad retail outlet on July 19. Here’s a sneak peek into the first of the many stores that is coming up in India.

Publication: The Economic Times (Online)

Date: July 12, 2018

India’s e-commerce market recently was  center of a lot of attention when global giant Walmart Inc announced that it will pick up a majority stake in India’s largest online retailer Flipkart. This is world’s biggest ecommerce deal by value and has set the ground running for more investments to follow in the coming years with a focus on categories like online grocery, fintech and furniture.

Publication: Entrepreneur India (Online)

Date: July 11, 2018

Swedish retail giant IKEA is all set to enter the Indian market, 12 years after its initial proposal. With its first four stores coming up later this month in Hyderabad, the company, going forward will launch stores in Mumbai, Bengaluru, Delhi NCR, Ahmedabad, Surat, Pune, Chennai and Kolkata.

Publication: The Hans India (Online)

Date: July 11, 2018

In its first India campaign, pegged at around ₹12 crore, Swedish furniture retailer Ikea has hit the nail on the head with two local insights – – big happy family living together and value for money products. The retailer, which is set to open its 400,000 square feet store in Hyderabad’s Hitech City on 19 July, highlights a variety of products starting at as low as ₹149 in the first television ad campaign ‘Make everyday brighter’.

Publication: Live Mint (Online)

Date: July 11, 2018

Online furniture retailer Pepperfry is targeting topline of almost Rs 65 billion by 2020 compared to its gross merchandise value (GMV) of about Rs 15 billion clocked last year.

Publication: Business Standard (Online)

Date: July 11, 2018

Increasing consumer inclination towards online shopping owing to convenience factor and cost effectiveness has been a crucial aspect fuelling sales of playroom furniture. That said, manufacturers have adopted online sales channel as a vital sales funnel that can increase the visibility of their products. Moreover, domestic manufacturers of playroom furniture are opting online portals, for instance, the Trendsutra Platform Service Private Limited and Urban Ladder to highlight their products.

Publication: LA News (Online)

Date: July 11, 2018

IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.

Publication: ET Brand Equity (Online)

Date: July 10, 2018

Online furniture and home-décor start-ups are pulling out all stops to take on online giants Flipkart and Amazon, and also IKEA, the world’s largest brick-and-mortar furniture retailer, which is set to open shop in India nest week, with its first store in Hyderabad.

Publication: The Hindu Business Line (Online)

Date: July 11, 2018

In today’s modern world, consumers expect their children’s furniture to be of good quality, comfortable, and comply with the safety standards. Manufacturers are also turning smarter with the advent of new technology. They are developing furniture that can be easily folded or disassembled, thereby requiring less space inside homes. Modern kids’ furniture is presently available with storage spaces in the form of tables, beds, and entertainment consoles. Even households in developing countries are currently accommodating modern kids’ furniture. E-commerce websites such as Trendsutra Platform Service Private Limited (pepperfry.com), Urban Ladder, in India, are leading examples.

Publication: True Industry News (Online)

Date: July 10, 2018

How does a Swedish brand introduce millions of Indian households to its offerings? First, IKEA used extensive research—more than 1,000 home visits over three years—to gain insights. And now, the world’s largest furniture retailer is putting to play all its findings to gather around 200 million Indian customers over the next few years.

Publication: Quartz India (Online)

Date: July 9, 2018

“India will be a very crucial market for us and we aim to be present across 49 cities here in coming years,” said John Achillea, managing director of Swedish home furnishing giant Ikea India in Telangana.

Publication: CNBC TV18 (Online)

Date: July 10, 2018

Livspace.com, a home interior and renovation platform, on Monday expanded its services into the city with an investment of Rs 20 crore. The investment will be utilised towards infrastructure, brand building and customer acquisition.

Publication: Daily Hunt (Online)

Date: July 10, 2018

Startups and ecommerce companies in India have stepped up efforts to retain frontline staff amid increasing competition for delivery workers. BigBasket, Swiggy and Urban Ladder among startups and lastmile logistics and delivery firm Shadowfax are some such companies which are lining up a bouquet of benefits to persuade their frontline staff to stay put.

Publication: The Economic Times (Online)

Date: July 10, 2018

The national capital garnered $2.8 billion funding in the first six months of the year, while Bengaluru got $1.8 billion.

Publication: YourStory (Online)

Date: July 9, 2018

Home interiors and renovation platform, Livspace.com is foraying into the Hyderabad market. The start-up has earmarked a sum of Rs 20 crore for its expansion in the city which will be utilised towards infrastructure, brand building and customer acquisition, a top executive told BusinessLine.

Publication: The Hindu Business Line (Online)

Date: July 8, 2018

After 12 long years since its initial proposal, Swedish retail giant IKEA is all set to make its India foray. The first of 4 stores will come up later this month in Hyderabad; and the city is abuzz with excitement for what’s in store.

Publication: CNBC TV18 (Online)

Date: July 6, 2018

Days ahead of its first store opening in India, IKEA Friday launched a website just for Indian customers — ikea.in. The Swedish group sells ready-to-assemble furniture, kitchen appliances and home accessories. IKEA, which will open its first outlet in Hitech City in Hyderabad on July 19, is known for its sprawling stores, which even include cafeterias. The website details the company’s culture and values and what it will offer Indian customers.

Publication: The Indian Express (Online)

Date: July 6, 2018

Private equity giant TPG is set to make $40 million investment in online home design startup Livspace, striking its second consumer internet deal in India, people directly aware of the matter said. Livspace, founded by Anuj Srivastava and Ramakant Sharma, offers shoppable designs for all rooms, which can be selected from the website and customised with assistance from interior designers. Home Interior Designs E-commerce, which runs the startup, has raised a total of about $28 million from investors like Bessemer and Helion Venture Partners till date.

Publication: Times of India (Online)

Date: July 6, 2018

At a preview of the store yesterday, Ikea’s India Chief Executive Officer Peter Betzel told reporters that the company will be launching online sales in this country when it opens its second India retail store in Mumbai next year.

Publication: Business Today (Online)

Date: July 5, 2018

The Ikea store to open later this month in Hyderabad, the country’s first, will offer a mix of its famed Scandinavian design with an Indian touch. The Swedish home furnishing giant, with about 7,500 items on sale, has included household items like frying pans and plastic tiffin boxes, additions made based on feedback the company has received from Indians over the last few years.

Publication: Live Mint (Online)

Date: July 5, 2018

David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel India; Anuj Srivastava, Co-founder and CEO, Livspace; and Srushti Angolkar, Interior Designer at Livspace, share some tips.

Publication: Daily Hunt (Online)

Date: July 5, 2018

Swedish retail giant IKEA’s first India outlet, spread over a humongous 4 lakh sft, is all set to open its doors in Hyderabad on July 19, IKEA’s India CEO Peter Betzel said here on Wednesday.

Publication: Times of India (Online)

Date: July 5, 2018

Be it for dal makhani, samosa, salmon or Swedish cheesecake, the world’s largest furniture retailer Ikea is set to cook for its customers—a heady mix of eclectic Indian and Swedish cuisine will be on the menu at its upcoming store in Hyderabad. The thousand-seater eatery, the largest for Ikea globally and arguably the biggest restaurant in India, will open later this month along with its first store, which is over 400,000 square feet.

Publication: Fortune India (Online)

Date: July 4, 2018

You can make your house look like an Ikea-decorated home if you have the creativity to put together pieces

Publication: The New Indian Express (Online)

Date: July 04, 2018

Swedish home furnishings retailer IKEA’s product catalogue is now online in India ahead of its 400,000 square feet retail store launch in Hyderabad.

Publication: Medianama (Online)

Date: July 02, 2018

Godrej Interio, the furniture arm of Godrej Group, has tied up with a city-based company, Redwood Rental Private Limited (RRPL), for rental services of its furniture. RRPL’s flagship ‘EasyRentals2U’, will offer rental services of furniture from Godrej & Boyce. Catering to both, the home and office furniture segments, said a release of city-based company here.

Publication: Business World (Online)

Date: July 2, 2018

Mirrors are all about vanity. But in contemporary interiors, decorative mirrors are all about upping your space’s style quotient. Decorwise, they highlight the essence of our homes and taste.

Publication: Times of India (Online)

Date: July 1, 2018

Peter Betzel took charge as the CEO of Ikea India in March. In his previous role, he was the head of the Swedish multinational’s best performing market — Germany, for six years. Betzel’s appointment comes at a crucial juncture as Ikea will open its first India store in July, in Hyderabad.

Publication: Economic Times (Online)

Date: June 30, 2018

Realty companies such as Make My House, Arrivae, SILA and Indiabulls Housing Finance are offering apps and websites that help buyers process home loans, design interiors, manage maintenance and even re-sell property.

Publication: Hindustan Times (Print)

Date: June 30, 2018