Company News
Competition and Industry News
Inside IKEA’s big marketing plan to win over India’s middle classedit
How does a Swedish brand introduce millions of Indian households to its offerings? First, IKEA used extensive research—more than 1,000 home visits over three years—to gain insights. And now, the world’s largest furniture retailer is putting to play all its findings to gather around 200 million Indian customers over the next few years.
Publication: Quartz India (Online)
Date: July 9, 2018
Aim to be in 49 Indian cities, says IKEA India’s John Achilleaedit
“India will be a very crucial market for us and we aim to be present across 49 cities here in coming years,” said John Achillea, managing director of Swedish home furnishing giant Ikea India in Telangana.
Publication: CNBC TV18 (Online)
Date: July 10, 2018
Livspace forays into Hyderabad marketedit
Livspace.com, a home interior and renovation platform, on Monday expanded its services into the city with an investment of Rs 20 crore. The investment will be utilised towards infrastructure, brand building and customer acquisition.
Publication: Daily Hunt (Online)
Date: July 10, 2018
E-commerce firms line up sops to retain delivery staffedit
Startups and ecommerce companies in India have stepped up efforts to retain frontline staff amid increasing competition for delivery workers. BigBasket, Swiggy and Urban Ladder among startups and lastmile logistics and delivery firm Shadowfax are some such companies which are lining up a bouquet of benefits to persuade their frontline staff to stay put.
Publication: The Economic Times (Online)
Date: July 10, 2018