Competition and Industry News
IKEA rolls out its first ad campaign made exclusively for the Indian marketedit
IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.
Publication: ET Brand Equity (Online)
Date: July 10, 2018
Furniture e-tailers unfazed by IKEA entryedit
Online furniture and home-décor start-ups are pulling out all stops to take on online giants Flipkart and Amazon, and also IKEA, the world’s largest brick-and-mortar furniture retailer, which is set to open shop in India nest week, with its first store in Hyderabad.
Publication: The Hindu Business Line (Online)
Date: July 11, 2018
Kids Furniture Market – Industry competitive analysis, latest trends and opportunities & geographical outlookedit
In today’s modern world, consumers expect their children’s furniture to be of good quality, comfortable, and comply with the safety standards. Manufacturers are also turning smarter with the advent of new technology. They are developing furniture that can be easily folded or disassembled, thereby requiring less space inside homes. Modern kids’ furniture is presently available with storage spaces in the form of tables, beds, and entertainment consoles. Even households in developing countries are currently accommodating modern kids’ furniture. E-commerce websites such as Trendsutra Platform Service Private Limited (pepperfry.com), Urban Ladder, in India, are leading examples.
Publication: True Industry News (Online)
Date: July 10, 2018