Company News
Urban Ladder turns 6; unleashes social media initiatives to ring in celebrationsedit
Founded in 2012 in Bangalore, Urban Ladder has grown as an omnichannel furniture and decor retailer. The company, which is all geared for its 6th anniversary, has unleashed a social media campaign wherein it is seeking its customers’ suggestions on how to ring in its birthday celebrations.
Publication: Adgully (Online)
Date: July 11, 2018
Competition and Industry News
Trends that will Shape India’s E-commerce in 2020edit
India’s e-commerce market recently was center of a lot of attention when global giant Walmart Inc announced that it will pick up a majority stake in India’s largest online retailer Flipkart. This is world’s biggest ecommerce deal by value and has set the ground running for more investments to follow in the coming years with a focus on categories like online grocery, fintech and furniture.
Publication: Entrepreneur India (Online)
Date: July 11, 2018
IKEA geared up for the India launch; Will it make a sustainable impact?edit
Swedish retail giant IKEA is all set to enter the Indian market, 12 years after its initial proposal. With its first four stores coming up later this month in Hyderabad, the company, going forward will launch stores in Mumbai, Bengaluru, Delhi NCR, Ahmedabad, Surat, Pune, Chennai and Kolkata.
Publication: The Hans India (Online)
Date: July 11, 2018
Ikea likely to spend up to ₹180 crore on advertising in 2018-19edit
In its first India campaign, pegged at around ₹12 crore, Swedish furniture retailer Ikea has hit the nail on the head with two local insights – – big happy family living together and value for money products. The retailer, which is set to open its 400,000 square feet store in Hyderabad’s Hitech City on 19 July, highlights a variety of products starting at as low as ₹149 in the first television ad campaign ‘Make everyday brighter’.
Publication: Live Mint (Online)
Date: July 11, 2018
Furniture retailer Pepperfry targeting revenue of Rs 65 bn by 2020edit
Online furniture retailer Pepperfry is targeting topline of almost Rs 65 billion by 2020 compared to its gross merchandise value (GMV) of about Rs 15 billion clocked last year.
Publication: Business Standard (Online)
Date: July 11, 2018
Play Room Furniture Market Set to Witness an Uptick by 2018-2028edit
Increasing consumer inclination towards online shopping owing to convenience factor and cost effectiveness has been a crucial aspect fuelling sales of playroom furniture. That said, manufacturers have adopted online sales channel as a vital sales funnel that can increase the visibility of their products. Moreover, domestic manufacturers of playroom furniture are opting online portals, for instance, the Trendsutra Platform Service Private Limited and Urban Ladder to highlight their products.
Publication: LA News (Online)
Date: July 11, 2018