Company News
‘Once the elephant walks on a path, that road will be changed forever’ – 50 quotes from Indian startup journeysedit
From digitisation to disruption, witness the memorable journey of Indian entrepreneurship in these excerpts and stories! StoryBites is a weekly feature from YourStory, featuring notable quotable quotes in our articles of this past week.
Publication: YourStory (Online)
Date: July 16, 2018
Competition and Industry News
Ikea’s new campaign targets buyers ahead of first store launch in Hyderabadedit
Swedish furniture maker Ikea has rolled out its first communication campaign targeting Indian buyers ahead of the opening of the brand’s first store in Hyderabad. The campaign extends Ikea’s brand promise of ‘Make Everyday Brighter’; to Indian consumers.
Publication: Business Standard (Online)
Date: July 15, 2018