Company News
Urban Ladder stepping up own-brand playedit
Last December, omni-channel furniture retail start-up Urban Ladder shed its marketplace model to start selling its own branded products. “It has been a game changer for us,” co-founder and CEO Ashish Goel told BusinessLine. It brought much-needed clarity to the start-up which, for most of its six-year journey, was floundering to a point that not many gave it much of a chance to last the distance, he recalled.
Publication: The Hindu Business Line (Online)
Date: July 16, 2018
Competition and Industry News
How an IITian behind this online furniture brand let go of fear and found success while experimenting with creative designsedit
For Abhinav Singh, the road to becoming an entrepreneur has taken him through diverse sectors, from infrastructure, to consumer electronics, and then finally to furniture and decor. Armed with a B. Tech in Civil Engineering from IIT Bombay, it was only natural that he would go on to work at an infrastructure consulting company and then as head of projects at a real estate venture.
Publication: YourStory (Online)
Date: July 16, 2018
Amazon India infuses Rs 2.3 billion into its digital payments armedit
Online marketplace giant Amazon India has infused Rs 2.3 billion in its digital wallet Pay, according to data sourced from business intelligence platform Paper.vc. According to documents, Amazon Pay (India) has allotted 230 million equity shares worth Rs 2.3 billion to its existing shareholders — Amazon Corporate Holdings and Amazon. com.inc — on right basis.
Publication: Business Standard (Online)
Date: July 16, 2018
La Z Boy Recliner at 53% discount: Top Furniture deals this Prime Day saleedit
Home or office furnishing from a scratch is a herculean task and seldom will anyone disagree with that fact. However, Amazon seems to be making life a lot easier for people with its ongoing Prime Day sale. As the Amazon Prime Day sale starts, consumers shall now be able to avail discounts on almost all the furniture products. The sale furnishes discount of 63% on numerous items from multiple companies.
Publication: The Economic Times (Online)
Date: July 16, 2018
Ikea: The Swedish art of Indian livingedit
It took almost six years for the world’s largest furniture retailer to set up shop in India since it first announced its entry in 2012. Despite India’s diverse demography and consumer sensibilities, Ikea believes it has little to fear, as it has put to good use its learnings and research into understanding the Indian consumer’s mindset.
Publication: Fortune India (Online)
Date: July 16, 2018