Company News
IKEA has arrived. India is rearranging the deck chairsedit
The biggest furniture players in India have been trying to do two things—find a point of differentiation and sell online. This requires them to evolve. To create brands. To confront issues. And to raise the bar. Now, IKEA is here. What happens next?
Publication: The Ken (Online)
Date: July 18, 2018
Pages of inspirationedit
Urban Ladder CEO Ashish Goel knows what goes on a good bookshelf. For him, it’s a mix of works by Robert Ludlum, Roald Dahl, and Neil Gaiman. I enjoy reading science fiction and fantasy fiction and recommend the same to others,” he says.
Publication: ET Panache (Print)
Date: July 18, 2018
Competition and Industry News
Podcast | Deep Dive – IKEA’s India journey that has been fraught with roadblocksedit
Will the Indian consumer warm up to Swedish furniture conglomerate IKEA’s flat-packed design idiom? Will consumers who have traditionally relied on kaarigars, antique shops or neighbourhood carpenters to furnish their living rooms, get down on the floor eagerly to assemble furniture with the help of a tool kit?
Publication: Money Control (Online)
Date: July 18, 2018