Company News
Competition and Industry News
From assembling furniture to special lunchboxes: How Ikea aims to win Indiaedit
Ikea built a global empire selling affordable furniture that people assembled themselves. For its first store in India, the Swedish retailer is upending its business model.
Publication: Business Standard (Online)
Date: July 24, 2018
IKEA’s Strategy in India: If We Build It, They Will Comeedit
IKEA built a global empire selling affordable furniture that people assembled themselves. For its first store in India, the Swedish retailer is upending its business model.
Publication: Wall Street Journal (Online)
Date: July 23, 2018
Startups take to ousting plastic from your kitchen; Paytm heads to Japanedit
Urban Ladder is a household name today, having raised $106 million thus far. Founders Ashish Goel and Rajiv Srivatsa started off in 2012, and what began as a simple startup idea has now flourished into a successful entity. In 2012, the ecommerce boom had well and truly arrived in India. What is interesting is that in 2012, both founders were renting houses in Bengaluru and that’s when they realised there was no standardised furniture buying experience.
Publication: YourStory (Online)
Date: July 24, 2018