| Category | Stories |
|---|---|
| Company News | 14 |
| Competition and Industry News | 47 |
Company News
For a week, everything about design is in Bengaluruedit
City’s very first Design Week starts from Sept 29 and promises to be a well-designed affair Bengaluru is all set to welcome its first ever dedicated design week, starting this weekend. Called the Bengaluru Design Week, this is perhaps India’s first community-led design week.
Publication: Bangalore Mirror (Online)
Date: September 26, 2018
Bengaluru Design WeekBengaluru Design Week from September 29, to promote creative city and businessedit
Bengaluru’s foremost designers and design-focused companies are coming together to organise what they have termed the Bengaluru Design Week, the first such initiative in the city. Among those involved are well-known designers Michael Foley and Sujata Keshavan, Bengaluru chapter of the Association of Designers India (ADI), chef and restaurateur Manu Chandra, furniture and decor retailer Urban Ladder, and global shared workspace provider WeWork. The event will begin on September 29 and end on October 6, and will feature designs in everything from chocolates to technology.
Publication: Times of India (Online)
Date: September 26, 2018
Bengaluru Design WeekChanging consumer preference and cost pressures bringing rivals closer in FMCG & automobile sectorsedit
Urban Ladder makes a nice gesture to rival Ikea, Parle to Britannia, Mother Dairy to Patanjali. And not just in FMCG. There’s Mahindra & Mahindra teaming up with Ford, Tata Motors cozying up with Chrysler, Maruti with Toyota. Why are rivals in the marketplace wishing each other well or collaborating on key manufacturing processes? Because these brands have understood two fundamental shifts are taking place. One, consumers are not so impressed with aggressive branding strategies that attack rivals. In fact, social media fallout of such ads can often be counterproductive. Two, cost pressures and rapid technological innovations mean shop floor collaboration makes sense for brands selling competing products.
Publication: Economic Times (Online)
Date: September 23, 2018
IKEAurban ladder5 start-ups providing end to end home improvement ecosystemedit
Making the space you inhabit a home is a tedious task and requires a lot of hard work which goes into the making. So, here are some start-ups that are turning your house into your ideal home: Urban Ladder
The same table, the same chair was used differently by different people. This told us something. People want their homes to be unique. We also realized that people are a lot happier creating things than they are buying things. We are a creative, imaginative, expressive species. And our homes are just one of the many canvases we have at our disposal.
Publication: Business Standard (Online)
Date: September 22, 2018
urban ladderCelebrating LinkedIn Power Profiles for 2018 in Indiaedit
This year, we’ve highlighted 73 professionals across 8 categories listed below – Influencers, CEOs, Technology, Marketing & Advertising, Internet, Human Resources, Finance & Social Impact. All of them are examples of members who invest in their own professional brand and continue to inspire the community around them. They have not only had exciting career journeys but participate in meaningful dialogue, offer perspectives and perhaps drive conversations across many of the 50 million+ members in India.
Publication: LinkedIn (Online)
Date: September 21, 2018
Exclusive: Venture debt firm Trifecta Capital to invest in furniture e-tailer Urban Ladderedit
Bengaluru-based omnichannel furniture venture Urban Ladder is set to raise $5.06 million (Rs 36.29 crore at current exchange rates) in a fresh funding round from venture debt firm Trifecta.
Publication: VC Circle (Online)
Date: September 21, 2018
Innovative designs at Bengaluru Design Weekedit
Celebrating designs, the Bengaluru Design Week (BDW) aims to create a meaningful interface for professionals in the design industry both in India and abroad. Beginning October 29, the festival will provide a peek into the delightful world of design in Bengaluru, its role in society and its impact on driving business and meaningful change in the modern world.
Publication: Fiber2Fashion (Online)
Date: September 20, 2018
Bengaluru Design WeekAshish Goel of Urban Ladder says small furniture shops can drive innovationedit
Size matters for Ashish Goel, CEO of Urban Ladder. But not in the way that most would assume. During a conversation on ‘How retail will shape India’s future prowess’ at a forum, Goel said small shops, even for furniture, could in fact drive innovation.
Publication: ET – Brand Equity (Online)
Date: September 17, 2018
Ashish Goel of Urban Ladder says small furniture shops can drive innovationedit
Size matters for Ashish Goel, CEO of Urban Ladder. But not in the way that most would assume. During a conversation on ‘How retail will shape India’s future prowess’ at a forum, Goel said small shops, even for furniture, could in fact drive innovation.
Publication: Economic Times (Online)
Date: September 17, 2018
Furniture retailing startup Urban Ladder to raise ₹285 croreedit
Bengaluru-based online furniture retailing startup Urban Ladder is planning to raise up to ₹285 crore in a new round of funding to expand their offline presence. The startup plans to add outlets in Mumbai, Chennai, and Pune by January next year. Founded in 2012, the startup counts Kalaari Capital, Sequoia Capital, Steadview Capital, and SAIF Partners as its investors.
Publication: InShorts (Online)
Date: September 5, 2018
Urban Ladder wants to raise $40 million, will use funds to expand offline presenceedit
He expects the company to be operationally profitable (at the Ebitda level) by the first quarter of fiscal year 2019-20. “We are getting into the zone of single-digit negative Ebitda and we are 7-8 months away from Ebitda zero,” Goel said.
Publication: Tech Gig (Online)
Date: September 5, 2018
Urban Ladder to raise $40 million in new round of fundingedit
Chief executive Ashish Goel said that they spent the last year testing their offline model. He says that now that they know that this works, they are going to expand their offline stores aggressively.
Publication: Business Today (Online)
Date: September 4, 2018
Urban Ladder wants to raise $40 million, will use funds to expand offline presenceedit
For pioneering online furniture retailer Urban Ladder, future growth seems to lie in traditional brick-and-mortar stores. After securing a single-brand-retail trade licence last year, Urban Ladder opened six large-format stores in Bengaluru and Delhi-NCR that now contribute more than one-third of its overall revenue.
Publication: The Economic Times (Online)
Date: September 4, 2018
Urban Ladder Wants to Raise $40medit
For pioneering online furniture retailer Urban Ladder, future growth seems to lie in traditional brick-and-mortar stores. After securing a single-brand-retail trade licence last year, Urban Ladder opened six large-format stores in Bengaluru and Delhi-NCR that now contribute more than one-third of its overall revenue.
Publication: The Economic Times (Print)
Date: September 4, 2018
Competition and Industry News
LivED It: Steals From The First Ikea Home Furnishing Store In Indiaedit
Because everyone in Hyderabad was going to the new Ikea India store like it’s a one-day exhibition, I was very curious to find out what’s so amazing about it. So finally, last week, I visited the Swedish furniture store located at Gachibowli, Hyderabad.
Publication: Ed Times (Online)
Date: September 30, 2018
IKEAEyeing Rs 2k cr in revenue, Kurl-on says partnership with IKEA will prove beneficialedit
In the face of increasing competition, home-grown mattress and furniture major Kurl-on says it is not perturbed by the entry of foreign player and in fact collaborating with the likes of IKEA to pickup best practices.
Publication: The Economic Times (Online)
Date: September 28, 2018
IKEAHow to give your home a luxe makeover without breaking the bankedit
Most people face a constricting conundrum when it comes to their homes—they’ve always dreamt of living in an uber luxurious space, but may not have a credit limit to support their vision. If you’re someone who relates to this common problem, we’ve got news for you: style does not necessarily come with a steep price tag. There’s nothing more inviting than a well-edited, expertly curated place. Home specialist Livspace shares a few stylish tricks to help you make your home look luxe for less.
Publication: Vogue (Online)
Date: September 28, 2018
IKEA may face tariff test in India post the latest customs hike: Reportedit
“Trade barriers such as import duties are against ideas of a global economy and ease of doing business and will lead to higher costs in India, which is not customer friendly,” said deputy country manager Patrik Antoni, who reports to Ikea India CEO Peter Betzel. He added that the company was still gauging the impact of the move and wouldn’t be able to comment on whether it would raise its prices or not.
Publication: Business Today (Online)
Date: September 28, 2018
IKEAImport duty hike to push up costs, hurt business: Ikeaedit
Ikea, the world’s largest furniture retailer with 38 billion euros in annual sales, said the customs duty increases will push up costs in India and could hamper business sentiment. “Trade barriers such as import duties are against ideas of a global economy and ease of doing business and will lead to higher costs in India, which is not customer friendly,” deputy country manager Patrik Antoni said in a WhatsApp message to ET.
Publication: The Economic Times (Online)
Date: September 28, 2018
IKEANature-inspired bed sheets to refresh your bedroomedit
A good night’s sleep on a cozy and comfortable bed is the secret of the healthy lifestyle. Just like sleep is important for your overall well-being, the bed sheets you use to cover your beloved bed defines your personal hygiene and as well as the comfort while sleeping. Also, the aesthetics of your bed sheet are an indicator of you tastefulness when it comes to home decor. Nature-inspired bedding are a neutral option that everyone can incorporate in their bedroom.
Publication: Times of India (Online)
Date: September 27, 2018
Eyeing India’s furniture market, Amazon teases first physical showcase in New Delhiedit
Looking at the upcoming festive season, e-commerce giant Amazon Thursday set up a one-day ‘Home’ in the national capital and furnished it entirely with products available on its website — beds, closet, cupboards, tables, sofas, cushions, and ornaments. The showcase in New Delhi’s Defence Colony, not open to customers, was the first of its kind for the firm as it looks to tap India’s growing furniture mar
Publication: The Print (Online)
Date: September 28, 2018
Add spark to your home for festive seasonedit
This festive season, make sure you are adding spark not just to your clothes but homes too. Experts suggest how. Kuntal Aggarwal, Founder and Design Head at Resaiki Interiors list down some tips.
Publication: Business Standard (Online)
Date: September 26, 2018
With 6 easy home decor tips, add spark to your home for festive seasonedit
Decorating homes for the festive season ahead uplift our spirits and sets the mood for the year of festivities. So let’s add the right spark and colour to our home while adding few accessories this season. Well, we did the needful. We have doled out six easy tips to make your abode festival ready!
Publication: India TV (Online)
Date: September 26, 2018
Things to check before buying home furniture onlineedit
Amazing deals, better options and convenient way to shop are a few reasons behind the most popular fad of buying furniture online. But one of the biggest disadvantages of shopping online is that you cannot see or touch the product.
Publication: Times of India (Online)
Date: September 25, 2018
Four designers across four cities reveal interior secretsedit
Designing our homes is personal in every way. From the way it’s designed, to what we have – everything has a story and a memory or two. We know how special this is, which is why we asked four interior designers from one of India’s most loved interior brand—Livspace.com, to give us city-centric home design tips.
Publication: Vogue (Online)
Date: September 24, 2018
Amazon, Flipkart sparing no expense for sale seasonedit
E -commerce companies are sparing no effort—and expense—to woo consumers to loosen their purse strings during the upcoming festival season. The biggest online retailers in India are expected to collectively spend an estimated ₹ 400 crore on advertising to promote Diwali sales, a 10% increase from that of last year, according to top media buyers.
Publication: Mint Live (Online)
Date: September 24, 2018
How to make your home décor eco-friendlyedit
Like charity, concern for the environment starts at home. And brands across the world are beginning to wise up to this demand. For instance, according to Ikea’s Sustainability Summary Report FY17, sales in their sustainable Life at Home range, grew to EUR 1,720 million in FY17. “There are over 500 products in the IKEA range that enable customers to save energy and water, cut waste, access cleaner air and generate renewable energy,” says the report.
Publication: Femina (Online)
Date: September 24, 2018
IKEA
Furnishing label ‘House This’ launches first retail store in Gurugramedit
Homegrown furnishing label, House This has launched its first retail store at DLF Galleria, Gurugram. Established in 2011, House This is a Delhi based design driven furnishing label offering contemporary decor & soft furnishing solutions. Modern design language paired with Indian aesthetics and simplicity, House This aims to make every day decor simple.\
Publication: Business Standard (Online)
Date: September 19, 2018
Livspace raises $70 million in Series C funding led by TPG Growth, Goldman Sachsedit
Home interior and renovation platform has raised $70 million in Series C funding led by TPG Growth and Goldman Sachs. The round also saw participation from existing investors such as Jungle Ventures, Bessemer Ventures and Helion Ventures.
Publication: Money Control (Online)
Date: September 19, 2018
LivspaceHyderabad: IKEA in hot water again, this time insect in cakeedit
Yet another incident of an insect being discovered in the food sold by IKEA has surfaced. This is the second time IKEA has been fined for an insect being spotted in their food.
Publication: Deccan Chronicle (Online)
Date: September 20, 2018
IKEALivspace secures $70m in series Cedit
Online home design startup Livspace has secured $70 million in a series-C round led by private equity firm TPG Growth and Goldman Sachs, making it one of the biggest funding rounds in the vertical ecommerce space in the recent past. The round also saw participation from existing investors such as Jungle Ventures, Bessemer Venture Partners and Helion Ventures.
Publication: ET Tech (Online)
Date: September 19, 2018
LivspaceThings to check before buying home furniture onlineedit
Measure your space first and read the instructions online, follow the product description and know the shipping charges before buying home furniture online, say experts.
Publication: Business Standard (Online)
Date: September 19, 2018
Sequoia-backed home furnishings startup HomeLane may target Tier 2, Tier 3 cities in 2020edit
Online home design and furnishing startup, HomeLane which is currently present across top cities, plans to expand to Tier 2 and Tier 3 cities in 2020, to benefit from the rise in construction in smaller towns, according to a top executive of the company.
Publication: Money Control (Online)
Date: September 17, 2018
HomeLaneDecor for the ‘WIN’edit
Window décor can play multiple roles in enhancing the overall look of a living space. This type of décor can be purely functional or décor oriented or a combination of both depending on the space and natural light received.
Publication: Asian Age (Online)
Date: September 18, 2018
Facebook advertising rates has doubled in India with fresh news feed algorithmedit
The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm this year to prioritise posts from family and friends over promotional content, digital media agencies and advertisers said.
Publication: ET Tech (Online)
Date: September 17, 2018
IKEA targets home delivery by electric vehicle in five major cities by 2020edit
IKEA Group, the owner of most IKEA stores worldwide, said on Friday all its home deliveries in the inner cities of Amsterdam, Los Angeles, New York, Paris and Shanghai would be made by electric vehicles or through other zero-emission means by 2020.
Publication: Indian Retailer (Online)
Date: September 15, 2018
IKEA5 startups that can help you transform a house into your dream homeedit
Home is where the heart is, they say, but it isn’t easy to ensure that your heart is fixated on your home unless the design and decor are perfect. Finding the right contractor who will translate your ideas well, or even an efficient interior designer who pays heed to your preferences is often a tall order. If you manage all that, you often have to grapple with frequent delays and unexplained cost overruns.
Publication: YourStory (Online)
Date: September 14, 2018
How Flipkart is trying to fight Ikea in the furniture marketedit
Competition in India’s furniture market is now heating up after global furniture giant Ikea announced aggressive expansion plans in the country following the opening of its first Indian store in Hyderabad last month. India’s leading e-commerce player Flipkart has already launched a new sub-brand ‘Pure Wood’, a collection of solid wood furniture.
Publication: Live Mint (Online)
Date: September 14, 2018
IKEABrick Or Click Strategy: Is Co-Existence The Way Forward?edit
It appeared that a while ago, the e-commerce boom in India was here to conclude the popularity of offline retail stores. e-tailing, once a threat to the brick and mortar retailers, is now slowly but surely setting up offline stores to expand its presence. With users being at the center of everything, it seems as though customers want to reap benefits of both a touch and feel shopping experience as well as a one-stop-shop platform accompanied by the convenience of home delivery.
Publication: Exchange for Media (Online)
Date: September 14, 2018
IKEAWalmart backed Flipkart’s ‘Pure Wood’ strategy to take on Amazon, IKEA in furniture segmentedit
Walmart-backed Flipkart is expanding the furniture category on its platform with the introduction of new sub-brand ‘Pure Wood’ as it looks to compete aggressively against not just its arch-rival Amazon but also IKEA in the Indian market.
Publication: Financial Express (Online)
Date: September 14, 2018
IKEAHow Fabuliv helps preserve Indian heritage with premium handcrafted home décor products that are affordable and sustainableedit
The furniture and home décor market in India is teeming, and is predicted to reach a whopping $27 billion in less than five years by 2022, according to a report by the Hong Kong Trade Development Council. While the unorganised sector still rules, organised and branded players are slowly but steadily catching up. And despite being a small fraction of this organised space, in recent years, online furniture players have been making their presence felt.
Publication: YourStory (Online)
Date: September 12, 2018
Design meets softwareedit
UX, UI, motion graphics and iconography. These might sound Greek and Latin to most of us. But, for tech and design geeks this is passion and profession. Three years ago, the growing demand for effective UX design led Sharan Grandigae to follow his dreams and form Redd with a vision to humanise technology with design.
Publication: The New Indian Express (Online)
Date: September 12, 2018
Gucci Decor has flamboyant designs on your entire homeedit
The lure of Gucci is nothing short of cult-like. From the ubiquitous double Gs, to the distinct floral and faunal motifs that have blossomed out of creative director Alessandro Michele’s design mind—the brand has ensured that its style and forms are not just devoured, but revered with unwavering adoration. This year, the brand takes another step into our lives—specifically, into our homes—with Gucci Decor.
Publication: Architectural Digest
Date: September 11, 2018
GucciHome DecorIkea targeting 20% share in India’s organised furniture marketedit
“We aim to open 50 stores in the long run. By 2025, we should have 25 stores and touch points along with online presence,” Ulf Smedberg, Country Marketing Manager at Ikea Group, told BestMediaInfo.com.
The company may invest around US $2 billion in India. “We aim to capture more than 20% of the organised sector in the coming years,” he added. According to a Euromonitor report, India’s furniture market is around Rs 45,000 crore and is growing at 10% CAGR.
Publication: BestMediaInfo
Date: September 11, 2018
IKEAWalmart and IKEA have boosted warehousing jobs in Indiaedit
The demand for warehousing executives in India has grown by 18% between January and August 2018 from a year ago, while the number of candidates joining the sector rose 17% during the period, jobs listings site QuikrJobs found in a recent study. Its research was based on entry-level hiring across 10 million resumes and over 500 role types from QuikrJobs.
Publication: Quartz
Date: September 10, 2018
IKEARetail: Syncing The Retail Gameedit
Several players that started as native-only online players are turning their e-tailing business on its head. Players such as Pepperfry, Nykaa, Urban Ladder, Myntra and Jaypore and many more have opened brick-and-mortar retail stores in the past one year. Paytm is tying up with a brick-and-mortar store and setting up Paytm Malls for users to be able to see and touch physical products and complete transactions online. Pepperfry, the online furniture retail store, has 21 physical format stores, and more are on the anvil as it franchises out its presence to businessmen across India.
Publication: Business World
Date: September 11, 2018
urban ladderBest showcasing award ceremony of IIID heldedit
It was the day to award the best exhibitors and innovators in the award ceremony of Indian Interior Designers (IIID) Bhopal Chapter Exhibition ‘Showcase-2018’ with pomp and show on Sunday. Thereafter, the award ceremony was held in which the best innovators and competition winners were awarded with trophies and certificates. In the Arushi Competition, Avni Shrivastava and Amal Pal from IPS Academy, Indore was awarded with first prize, Geetmaan Behra from MANIT bagged second prize and third prize was bagged by Lalit Pareta, Amisha Sharma and Kirti Vishwakarma from Virtual Voyage, Indore. On the Spot Competition based on the innovation winners were also awarded in the event.
Publication: The Pioneer
Date: September 10, 2018
Interior DesignGreen is the New Greyedit
From pale ash to middling gunmetal to deep charcoal, we’ve been seeing our interiors awash with over 50 shades of grey that have been on trend for a while. Now, the time has come to go green. Indeed, nature’s favourite colour has always been a part of home decor—whether as an accent wall, a couch, or the front door, green transforms our spaces by connecting them to the outdoors. However, Night Watch is unlike any other green we’ve seen. So, ditch those paler sage, mint, pea and pistachios—this one packs quite a punch with its deep tones, and that’s what makes it so dramatic and sophisticated.
Publication: The New Indian Express
Date: September 9, 2018
Home DecorAfter Hyderabad, IKEA set to launch stores across Indiaedit
The leading Swedish home furnishings brand, launched its first India store in Hyderabad last month. At the Hyderabad launch, Jesper Brodin, CEO, IKEA Group, said, “We have a long-term commitment to India, which is an important market for us. We are ready to meet and understand the needs, frustrations and dreams in the everyday lives of our customers in India.” He tells us that the next city to get an IKEA store will be Mumbai, in 2019. Bangalore and Gurugram will follow. In the next phase, they will focus on Ahmedabad, Surat, Pune, Chennai and Kolkata.
Publication: The Sunday Guardian
Date: September 8, 2018
IKEAGodrej launches second furniture brand storeedit
Godrej & Boyce launched its second store here of the premium home furniture and décor brand “Script” on Thursday. The first store was opened in Bangalore and the company aims to achieve the target revenue of Rs 3.2 billion by 2020, though the market is “highly unorganised”.
With the furniture business finally expanding, with online brands like Urban Ladder and Pepperfry coming into retail, “Script” seems to focus on engagement with the audience.
Publication: The Sunday Guardian
Date: September 8, 2018
GodrejIKEA India stops selling vegetarian biryani, samosa after ‘bug’ incidentedit
Swedish home furnishings major IKEA has decided to stop selling vegetarian biryani and samosas in its canteen after an insect was found in biryani served to a customer. The company is also conducting an internal review on the August 31 incident.
Publication: Business Today (Online)
Date: September 5, 2018
IKEAHow Google will change e-commerce in India; Diwali deadline in face-off with Amazon, Flipkartedit
Amidst the new game set to begin, a series of interesting trends will roll out both for consumers and the sector alike, predict experts. Firstly, for consumers, the party will continue with raining deals, discounts and cashbacks, says Sidharth Rao, co-founder and CEO of digital agency Dentsu WebChutney. Secondly, the market will further ripen up for acquisitions. The big three, flushed with big money and investor optimism, will aim to buy out smaller players to beef up their e-commerce war chest in India.
Publication: Zee Business (Online)
Date: September 5, 2018
E-commerceA caterpillar poses serious threat to IKEA’s image in India: Here’s whyedit
IKEA recently launched its first ever store in India and now the Swedish furniture giant is dealing with a problem it never expected it would. Ikea’s biggest challenge in India is turning out to be a caterpillar in its biryani.
Publication: DNA (Online)
Date: September 3, 2018
IKEAPepperfry restarts COD option with Rs 50k limitedit
To keep up with its rivals, especially during the festive season, Pepperfry has restored the option of cash-on-delivery (COD) with a limit of Rs 50,000.
Publication: Financial Express (Online)
Date: September 4, 2018
PepperfryHere’s What Your Room Should Look Like Based On Your Personalityedit
Hello, dearies. In this too-short life, it’s such a waste to not be all of yourself. And by that I mean, all the elements of your life should be in sync with your persona (including your pillow covers, yep). There’s truly no point if you aren’t out there, in all your glory, creating magic. And what better way to speak about your true glittery self than making your room, your own heaven?
Publication: FilterCopy (Online)
Date: August 10, 2018
FilterCopyWith deep pockets and deeper research, Ikea wants to change how Indians shopedit
When foraying into a new geography, all companies undertake some market research, but that undertaken by Ikea is unheard of. Over three years, Ikea’s top brass – Deputy Country Manager, Ikea India, Patrik Antoni, India CEO Peter Betzel and Creative Director, Life at Home Mia Lundstrom – visited more than 1,000 Indian homes.
Publication: Yourstory (Online)
Date: September 3, 2018
IKEACustomer finds caterpillar in IKEA Hyderabad restaurant Biryani edit
Nearly a month after its launch, Swedish home furniture giant IKEA has faced embarrassment after a customer alleged that a caterpillar was found in a food order served to him.
Publication: The Economic Times (Online)
Date: September 2, 2018
IKEAWaiting for Diwali sales to begin? Pepperfry’s new ad campaign wants you to wait no moreedit
Pepperfry.com, India’s No.1 Furniture & Home Products marketplace has unveiled a new marketing campaign to launch the pre-festive “Why Wait For Diwali Sale”. Through this campaign, Pepperfry encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50% off on just about everything on Pepperfry.
Publication: The Economic Times – Brand Equity (Online)
Date: September 2, 2018
PepperfryPepperfry Launches ‘Why Wait For Diwali Sale’ Ahead Of The Festive Seasonedit
Pepperfry.com, India’s Furniture and Home Products marketplace has unveiled a new marketing campaign to launch the pre-festive “Why Wait For Diwali Sale”. Through this campaign, Pepperfry encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off on just about everything on Pepperfry.
Publication: Exchange 4 Media (Online)
Date: September 2, 2018
PepperfryEnter IKEA – And It’s Already The One-Stop Shop For Aspirational Livingedit
A superstition in Sweden is that if you walk under a ladder, three weeks of bad luck will follow. And guess what – Swedish furniture retailer IKEA’s Hyderabad store opening was moved by exactly three weeks. Should we wonder? The company, of course, announced that it needed this time to work to “live up to its expected quality commitments”. But, last-minute cancellation for a company that is known for its meticulous planning?
Publication: Swarajya (Online)
Date: August 31, 2018
IKEAThe leisure guideedit
The last time Hyderabad went this happily brusque was when Baahubali was released three years ago. The launch of Ikea on August 9 was as much of a blockbuster smash hit, with a first day first hour ex citement running wild with shoppers who thronged outside the mega home store since the early hours.
Publication: India Today (Online)
Date: August 31, 2018
IKEA