A superstition in Sweden is that if you walk under a ladder, three weeks of bad luck will follow. And guess what – Swedish furniture retailer IKEA’s Hyderabad store opening was moved by exactly three weeks. Should we wonder? The company, of course, announced that it needed this time to work to “live up to its expected quality commitments”. But, last-minute cancellation for a company that is known for its meticulous planning?

Publication: Swarajya (Online)

Date: August 31, 2018

The last time Hyderabad went this happily brusque was when Baahubali was released three years ago. The launch of Ikea on August 9 was as much of a blockbuster smash hit, with a first day first hour ex citement running wild with shoppers who thronged outside the mega home store since the early hours.

Publication: India Today (Online)

Date: August 31, 2018