Competition and Industry News
Here’s What Your Room Should Look Like Based On Your Personalityedit
Hello, dearies. In this too-short life, it’s such a waste to not be all of yourself. And by that I mean, all the elements of your life should be in sync with your persona (including your pillow covers, yep). There’s truly no point if you aren’t out there, in all your glory, creating magic. And what better way to speak about your true glittery self than making your room, your own heaven?
Publication: FilterCopy (Online)
Date: August 10, 2018
FilterCopyWith deep pockets and deeper research, Ikea wants to change how Indians shopedit
When foraying into a new geography, all companies undertake some market research, but that undertaken by Ikea is unheard of. Over three years, Ikea’s top brass – Deputy Country Manager, Ikea India, Patrik Antoni, India CEO Peter Betzel and Creative Director, Life at Home Mia Lundstrom – visited more than 1,000 Indian homes.
Publication: Yourstory (Online)
Date: September 3, 2018
IKEACustomer finds caterpillar in IKEA Hyderabad restaurant Biryani edit
Nearly a month after its launch, Swedish home furniture giant IKEA has faced embarrassment after a customer alleged that a caterpillar was found in a food order served to him.
Publication: The Economic Times (Online)
Date: September 2, 2018
IKEA