The leading Swedish home furnishings brand, launched its first India store in Hyderabad last month. At the Hyderabad launch, Jesper Brodin, CEO, IKEA Group, said, “We have a long-term commitment to India, which is an important market for us. We are ready to meet and understand the needs, frustrations and dreams in the everyday lives of our customers in India.” He tells us that the next city to get an IKEA store will be Mumbai, in 2019. Bangalore and Gurugram will follow. In the next phase, they will focus on Ahmedabad, Surat, Pune, Chennai and Kolkata.

Publication: The Sunday Guardian

Date: September 8, 2018

Godrej & Boyce launched its second store here of the premium home furniture and décor brand “Script” on Thursday. The first store was opened in Bangalore and the company aims to achieve the target revenue of Rs 3.2 billion by 2020, though the market is “highly unorganised”.

With the furniture business finally expanding, with online brands like Urban Ladder and Pepperfry coming into retail, “Script” seems to focus on engagement with the audience. 

Publication: The Sunday Guardian 

Date: September 8, 2018