September 12, 2018

Competition and Industry News

Gucci Decor has flamboyant designs on your entire homeedit

The lure of Gucci is nothing short of cult-like. From the ubiquitous double Gs, to the distinct floral and faunal motifs that have blossomed out of creative director Alessandro Michele’s design mind—the brand has ensured that its style and forms are not just devoured, but revered with unwavering adoration. This year, the brand takes another step into our lives—specifically, into our homes—with Gucci Decor.

Publication: Architectural Digest

Date: September 11, 2018

GucciHome Decor
Ikea targeting 20% share in India’s organised furniture marketedit

“We aim to open 50 stores in the long run. By 2025, we should have 25 stores and touch points along with online presence,” Ulf Smedberg, Country Marketing Manager at Ikea Group, told BestMediaInfo.com.

The company may invest around US $2 billion in India. “We aim to capture more than 20% of the organised sector in the coming years,” he added. According to a Euromonitor report, India’s furniture market is around Rs 45,000 crore and is growing at 10% CAGR.

Publication: BestMediaInfo

Date: September 11, 2018

IKEA
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