Competition and Industry News
Brick Or Click Strategy: Is Co-Existence The Way Forward?edit
It appeared that a while ago, the e-commerce boom in India was here to conclude the popularity of offline retail stores. e-tailing, once a threat to the brick and mortar retailers, is now slowly but surely setting up offline stores to expand its presence. With users being at the center of everything, it seems as though customers want to reap benefits of both a touch and feel shopping experience as well as a one-stop-shop platform accompanied by the convenience of home delivery.
Publication: Exchange for Media (Online)
Date: September 14, 2018
IKEAWalmart backed Flipkart’s ‘Pure Wood’ strategy to take on Amazon, IKEA in furniture segmentedit
Walmart-backed Flipkart is expanding the furniture category on its platform with the introduction of new sub-brand ‘Pure Wood’ as it looks to compete aggressively against not just its arch-rival Amazon but also IKEA in the Indian market.
Publication: Financial Express (Online)
Date: September 14, 2018
IKEA