IKEA, the Swedish furniture and home decor brand, is developing a clever new product design that could help reduce India’s air pollution by as much as 33 percent. As part of its “Better Air Now” initiative, IKEA has partnered with local and state governments to create innovative ways to alleviate air pollution. One solution will be to create a new line of IKEA products that are made from rice straw, an agricultural byproduct that is typically burned by farmers. “The health effects of air pollution are severe, and at IKEA, we are determined to contribute to a solution,” says Helene Davidsson, Sustainability Manager South Asia at IKEA Purchasing.

Publication: GoodNewsNetwork (Online)

Date: December 2, 2018