Competition and Industry News
Marketers to Prepare for Consent-Based Marketing as the Industry Readies for the GDPR Regimeedit
It’s a good time to be a consumer. New digital business models have flipped the customer-brand relationship on its head. Consumers no longer need to reach out to a brand; instead, brands come to customers offering more options and channels than ever before. But as marketers continue to wrestle to deliver and grab customer attention, the issues of fraud, data privacy and transparency are rapidly gaining significance.
Publication: AdAge India (Online)
Date: December 5, 2018
Leap India to enable retail firms’ shift from carton boxes to plastic totes for deliveryedit
Supply chain solution provider Leap India, which received Rs. 200 crore investment recently from Piramal Capital, has tied up with Amazon India and Future Bazaar for providing innovative RFID embedded solution Totes to replace carton boxes.
Publication: The Hindu Business Line (Online)
Date: December 5, 2018