Williams-Sonoma Inc. sued Amazon.com Inc. in a challenge to the online retailer’s private label push that started with batteries, baby wipes and phone chargers and has expanded to include clothing, toys and high-end furniture. Amazon’s “Rivet” line includes products that are “strikingly similar” to Williams-Sonoma’s West Elm brand, including a $300 orb chair the household goods maker introduced two years ago, according to Williams-Sonoma’s complaint.

Publication: AdAge (Online)

Date: December 19, 2018