The growth and popularity of e-commerce platforms and online stores had led to speculations that retail stores and outlets would become extinct in the near future. However, these have been proved wrong with more online retailers of various verticals moving to offline or physical stores, underlining that omni-channel presence is the future of retail.

Popular companies like pepperfry, Urban Ladder, LimeRoad, Zivame, Nyka and Lenskart have floated their offline stores and are planning to add more in the coming years.

Publication: Exchange4Media (Online)

Date: January 14, 2019