Swedish giant Ikea is tackling the $40 billion Indian market for home furnishings, taking on local furniture makers in places like Hyderabad’s bustling Nampally market. Ikea hopes to win over India’s growing consumer class with its clean, air-conditioned stores and unique offerings. It says India is a test case for whether to keep shifting resources toward emerging economies, including Latin America and China, given the saturation of markets in Europe and the United States – and the possibility of another global recession.

Publication: ET Retail (Online)

Date: February 15, 2019