| Category | Stories |
|---|---|
| Company News | 4 |
| Competition and Industry News | 29 |
Company News
Buy furniture online: Smart and essential furniture for small spacesedit
Buying furniture should always come after you decide and find an ideal space for it in your apartment. The issue of managing furniture is very common in small spaces and this design related problem can be tackled by opting for furniture that is specifically made to complement a small apartment. Modular storage shelves, convertible beds and C-tables are some of the furniture options that are easily available online and a handful of the best picks are listed here to give you fresh ideas for decorating your place and buying new furniture.
Publication: The Times of India (Online)
Date: March 27, 2019
Home DecorStow away in styleedit
A great way of saving floor space is to use wall-mounted shelves and storage boxes. You can also decorate your storage boxes to personalize and sort them. A few themed stickers or ribbons can be used to indicate what is in the storage box. Sofa beds are also a great way to increase your space while also making room for visiting guests. A quirky substitute for a guest room, sofa beds are elegant, sophisticated and fit in perfectly with the look and feel of a comfy living room,” says Pradeep James, Director of Design, Urban Ladder.
Publication: Deccan Chronicle
Date: March 18, 2019
urban ladderTheodore Alexander doesn’t see Ikea as direct competition: David Parkeredit
The president of the high-end American home furniture brand speaks about their India foray, market challenges and their growth strategy.
Publication: Forbes India (Online)
Date: March 8, 2019
IKEA
Will Lay Offs Be The Path To Profitability For Urban Ladder?edit
The route to profitability for Bengaluru-headquartered online furniture retailer Urban Ladder has come at the cost of its employees. Multiple reports circulating in the ecosystem today said that Urban Ladder has laid off about 90 employees to cut back its losses, which may increase as the days progress. At present, it employs 800 people.
Publication: Inc 42 (Online)
Date: February 27, 2019
Competition and Industry News
Meet The Illustrious Jury Members Who Will Pick 50 of India’s Best Young Innovators!edit
Ashish co-founded Urban Ladder in 2012 with the aim of making it India’s leading furniture and home décor destinations.
Publication: The Better India (Online)
Date : March 29, 2019
urban ladderFrom inches to centimetersedit
Indian consumers are getting used to better decor and IKEA is teaching Indians to plan and buy furniture.
Publication: Business Standard (Online)
Date: March 29, 2019
IKEA
The Startup On A Mission To Create A Truly O2O Edtech Ecosystemedit
The Online to Offline or O2O segment in India is heating up with Reliance planning to foray into e-commerce backed by its 7500+ offline stores and Paytm scaling down its Paytm Mall to focus on the O2O space, led by its acquisition of NearBuy. A recent report by The Boston Consulting Group pegged 5% of volume and 16% of value of purchases in the Indian retail space to O2O channels. The Indian customer is now smartphone savvy and uses the online world for discovery but prefers an offline experience before buying, especially in high ticket segments. The trend is clear with all major players now having offline presence, across every segment such as fashion (Myntra, YepMe), furniture (UrbanLadder, PepperFry), kids ...
Why content has the hots for ecommerce: Little Black Book, POPxo, others are celebrating this unionedit
Little Black Book, The Better India, ScoopWhoop, and POPxo have more than one thing in common – yes, they are digital media platforms, but there are now trying to serve up more than just content. They all not only want you to read, but also buy! The concept of content commerce, as it is called, is not new. China and the US, both have companies with a strong content commerce presence with popular platforms such as, Little Red Book and Refinery29, as well as BuzzFeed, and the idea is simple – why not use the wide reader base that content websites have to create an alternate source of revenue?
Publication: YourStory (Online)
Date: March 26, 2019
Amazon May Set Up 100 Kiosks In Indian Mallsedit
Global ecommerce giant Amazon is looking to strengthen its India play by expanding its presence to offline mediums. Amazon plans to roll out more than 100 kiosks in malls across the country that will sell its devices such as the Kindle ebook reader, the Echo speaker and the Fire TV dongle by the end of the year, a report said citing sources. This is being speculated to be a precursor to a broader entry into brick-and-mortar stores in India for Amazon. The company is reportedly looking for 70-80 sqft kiosk space, which will run by third-party franchisees.
Publication: Inc42 (Online)
Date: March 26, 2019
AmazonIndia’s consumer goods no longer fast-movingedit
India’s overall fastmoving consumer goods (FMCG) market shrank in the 2018 calendar year despite branded products, especially from listed companies, seeing double-digit growth, indicating falling demand for unbranded and unorganised products. The overall FMCG market by volume declined 1% in 2018 compared with a 7.5% rise a year ago, according to data from Kantar Worldpanel, a global consumer research firm owned by communications and advertising giant WPP.
Publication: The Economic Times (Online)
Date: March 25, 2019
Why Targeting Niche Audiences Is Key To E-Commerce Successedit
Sizable and diverse audiences are the mediums of choice for many successful marketing agencies, brands, and e-commerce businesses. However, explicitly targeting niche audiences can be a prudent and profitable business strategy too. Niche content caters to a particular topic or interest and doesn’t worry about attracting folks who aren’t interested in that subject matter. Think esoteric fields that preclude more mainstream audiences, typically found on niche content platforms.
Publication: Forbes (Online)
Date: March 24, 2019
India will be a test laboratory for Ikea worldwide: CEO Jesper Brodinedit
One of the lessons that Jesper Brodin, president and chief executive officer of Ikea group, remembers from his time spent as assistant to the Swedish company’s founder Ingvar Kamprad was his philosophy of siding with the people. This idea translates into principles of functionality, affordability and quality that underlie every Ikea product. In his 24 years at Ikea, Brodin has worked across business categories, starting with his role as a purchase manager in Pakistan. Of late, Brodin’s thrust has been to catapult Ikea into the digital age and catch up with the e-commerce boom. The brand’s foray into India has largely been about taking risks and creating new experimental models around the world.
Publication: Mint Live (Online)
Date: March ...IKEA
India plays important role in our strategic vision for IKEA: Gerard Groeneredit
Gerard Groener, managing director, Ingka Centres, knows that India is not a one-size-fits-all market. That is the reason Ingka Centres, formerly IKEA Centres, which owns global furnishing giant IKEA, is bringing in multiple options catering to everyone.
Publication: Business Standard (Online)
Date: March 21, 2019
IKEAStow away in styleedit
A quirky substitute for a guest room, sofa beds are elegant, sophisticated and fit in perfectly with the look and feel of a comfy living room,” says Pradeep James, Director of Design, Urban Ladder.
Publication: Asian Age (Online)
Date: March 22, 2019
urban ladder12 Home Decor Stores In Mumbai Whose Furniture Will Brighten Up Your Spaceedit
While love and happy residents make a house a home, one of the most important factors to a good-looking house is fabulous interiors. Here are a few furniture stores in Mumbai that are a must visit.
Publication: Miss Malini (Online)
Date: March 19, 2019
Home DecorPepperfryPepperfry advertising and marketing spend up 70% in FY19edit
The online furniture and home products marketplace Pepperfry saw a 70% jump in advertising and marketing spent in FY19.
Publication: ET Brand Equity (Online)
Date: March 20, 2019
PepperfryRing in the old, make it new!edit
Home decor can be stylish, and creative if you set your mind to it. With these tips to customise environments with style. you can spruce up a space and add oomph to it.
Publication: Asian Age (Online)
Date: March 19, 2019
Home DecorIKEA makes furniture more accessible with 3D printingedit
If you live with disabilities, shopping for furniture can be difficult. Many common furniture items aren’t designed with accessibility in mind, and those that are can be rare or non-existent. IKEA Israel has a technological solution: 3D print pieces that make them easier to use. The store has collaborated with Milbat on ThisAbles, a project that provides 3D-printed add-ons for furniture that can be tough to use with certain conditions. Among the 13 initial items are easier-to-grab handles, bumpers to protect cabinets and lifts to raise couches.
Publication: Engadget
Date: March 17, 2019
furnitureIKEA5 reasons to shift your top rated furniture shopping onlineedit
Therefore, it essential to choose the right type of furniture that suits your needs best. The furniture you select should be in accordance with the purpose assigned by the design of your house and must also suit your budget.
Our shopping behavior has been refined by Internet shopping entirely. One of the major benefits of buying furniture online is that it provides us with ample choices for selection. Some of the reasons to buy furniture online rather than buying it manually are as follows:
Publication: The Indian Awaaz
Date: March 16, 2019
urban ladderSofa design ideas: 5 versatile sofa colours that are classic and timelessedit
Simply deciding to buy a sofa is probably the first step for investing in one. Leatherette upholstery, wooden sofas, and pure leather sofas are some of the evergreen materials that give you a long life.
Publication: The Times of India (Online)
Date: March 14, 2019
IKEAPepperfryurban ladderBookshelf Designs: 6 fancy bookshelves to display your readingedit
Be it the back issue of an old magazine that you can not let go or your stack of classics, an elegant organizer to de-clutter and even display them would prove to be a beautiful accessory for any room.
Publication: The Times of India (Online)
Date: March 13, 2019
IKEAPepperfryurban ladderSave space in your apartment with these stylish futonsedit
Unfussy and amenable, the Urban Ladder double futon can be your rightful excuse to cancel plans and sleep in.
Publication: The Times of India (Online)
Date: March 12, 2019
urban ladder
Round dining tables: The ideal dining style for small spacesedit
Assigning a specific space for dining can definitely be an issue in a small apartment. Round shaped tables, with the absence of corners, can add an inviting and harmonious vibe to any space they are placed into.
Publication: The Times of India (Online)
Date: March 11, 2019
Pepperfryurban ladderPepperFry to launch home services unit, roll out 30 spin-off storesedit
Kids’ bed: 5 cool bedroom ideas for teenagersedit
The key for setting up the bed for teenagers is knowing what their hobbies are and they likes to do along with their colour preferences.
Publication: Times of India (Online)
Date: March 10, 2019
Pepperfryurban ladderWindow curtains-4 draping and curtain styles you should knowedit
Window curtains are not just for providing privacy, even though that is their main function. If chosen with a well-thought out process, curtain and drapes are an easy way to add a soft touch of color and pattern to your décor. Whether you choose a bright hue for an exciting contrast or a lively pattern to wake up your room, fabric window treatments are a definite splash of style.
Publication: The Times of India (Online)
Date: March 7, 2019
Home DecorPepperfry looks to raise up to $200 million to fun offline stores, expansionedit
Online furniture and home decor retailer Pepperfry is looking to raise anywhere between $150-200 million to fund its offline store and product expansion, Ashish Shah, founder and COO, told FE. Since it set shop in 2011, the retailer has raised close to $200 million. Pepperfry’s losses at Rs 106.72 crore in the year to March 2018 were only slightly short of the revenues of Rs 128.51 crore. In 2016-17, losses totalled Rs 128.89 crore, higher than the revenues of Rs 114.98 crore. However, the company reported an operating profit of Rs 97.4 crore in 2017-18, higher than the Rs 88 crore reported in 2016-17.
Publication: Financial Times (Online)
Date: March 7, 2019
Solutions for a small bathroom: Bathroom cabinets, shelves and trolleys that save spaceedit
Layered racks, wall mounted shelves are few hacks that can be incorporated to arrange a bathroom.
Publication: The Times of India (Online)
Date: March 5, 2019
IKEAPepperfryHyderabad: Fire alarm at IKEA store triggers panicedit
A fire alarm at the IKEA store triggered panic on Sunday night. Hundreds of customers and employees ran out of the store before it was discovered to be false. The incident occurred at IKEA store located in Hitech City. News 18 quoted an IKEA spokesperson as saying, “A false alarm broke out at about 8 p.m. in the IKEA store in Hyderabad due to which customers and co-workers had to be evacuated for some minutes as a safety procedure. Everyone is back in the building safely and business is back to normal.”
Publication: The Times of India (Online)
Date: March 4, 2019
IKEAFalse fire alarm at IKEA sparks panic edit
Customers at the IKEA store were left shocked on Sunday after the fire alarm started buzzing around 8 pm forcing them to rush out of the premises. According to consumers, soon after the fire alarm started buzzing, they were asked to assemble in the safety assembly units around the building. “Fire at @IKEAIndia evacuation underway, hope all are safe,” tweeted Varun Sivaram.
Publication: The Times of India (Online)
Date: March 4, 2019
IKEATrends that will reshape Indian e-commerce in 2019edit
Every year there are a few trends that shape India’s e-commerce industry. This ever-expanding space is being pegged by experts at $ 4.88 trillion by 2020. Almost every January, I along with my team at CashKaro have these intense discussions about what the year will look like for India’s e-commerce market.
Publication: ET Retail (Online)
Date: March 4, 2019
E-commerceHome decoration tips-Design elements that can light up a dark roomedit
All of us residing in apartments or rented places have to face the issue of insufficient lighting in some or the other room. Natural light in any room enhances it vibrancy and makes it seem more friendly and inviting. In a tropical country like India, you may want avoid the scorching summer sun but during winters, exposure to the sun becomes the deciding factor of our mood and temperament.
Publication: The Times of India (Online)
Date: March 3, 2019
Home DecorThe house for a woke generation: how home decor brands are adapting to millenials’ tastesedit
At the recently concluded India Design ID, an annual luxury design week in New Delhi, ‘Adulting’ — a term used in context of millennials and their inability to perform traditionally adult responsibilities — was the name of one of the four home décor trends of the year. Announced by the paint company Asian Paints, each of these is a package of colours, patterns, material and textures.
Publication: The Hindu (Online)
Date: March 2, 2019