Competition and Industry News
The house for a woke generation: how home decor brands are adapting to millenials’ tastesedit
At the recently concluded India Design ID, an annual luxury design week in New Delhi, ‘Adulting’ — a term used in context of millennials and their inability to perform traditionally adult responsibilities — was the name of one of the four home décor trends of the year. Announced by the paint company Asian Paints, each of these is a package of colours, patterns, material and textures.
Publication: The Hindu (Online)
Date: March 2, 2019