March 2, 2019

Competition and Industry News

The house for a woke generation: how home decor brands are adapting to millenials’ tastesedit

At the recently concluded India Design ID, an annual luxury design week in New Delhi, ‘Adulting’ — a term used in context of millennials and their inability to perform traditionally adult responsibilities — was the name of one of the four home décor trends of the year. Announced by the paint company Asian Paints, each of these is a package of colours, patterns, material and textures.

Publication: The Hindu (Online)

Date: March 2, 2019

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