One of the lessons that Jesper Brodin, president and chief executive officer of Ikea group, remembers from his time spent as assistant to the Swedish company’s founder Ingvar Kamprad was his philosophy of siding with the people. This idea translates into principles of functionality, affordability and quality that underlie every Ikea product. In his 24 years at Ikea, Brodin has worked across business categories, starting with his role as a purchase manager in Pakistan. Of late, Brodin’s thrust has been to catapult Ikea into the digital age and catch up with the e-commerce boom. The brand’s foray into India has largely been about taking risks and creating new experimental models around the world.

Publication: Mint Live (Online)

Date: March ...IKEA