Sizable and diverse audiences are the mediums of choice for many successful marketing agencies, brands, and e-commerce businesses. However, explicitly targeting niche audiences can be a prudent and profitable business strategy too. Niche content caters to a particular topic or interest and doesn’t worry about attracting folks who aren’t interested in that subject matter. Think esoteric fields that preclude more mainstream audiences, typically found on niche content platforms.

Publication: Forbes (Online)

Date: March 24, 2019