India’s overall fastmoving consumer goods (FMCG) market shrank in the 2018 calendar year despite branded products, especially from listed companies, seeing double-digit growth, indicating falling demand for unbranded and unorganised products. The overall FMCG market by volume declined 1% in 2018 compared with a 7.5% rise a year ago, according to data from Kantar Worldpanel, a global consumer research firm owned by communications and advertising giant WPP.

Publication: The Economic Times (Online)

Date: March 25, 2019