Global ecommerce giant Amazon is looking to strengthen its India play by expanding its presence to offline mediums. Amazon plans to roll out more than 100 kiosks in malls across the country that will sell its devices such as the Kindle ebook reader, the Echo speaker and the Fire TV dongle by the end of the year, a report said citing sources. This is being speculated to be a precursor to a broader entry into brick-and-mortar stores in India for Amazon. The company is reportedly looking for 70-80 sqft kiosk space, which will run by third-party franchisees.

Publication: Inc42 (Online)

Date: March 26, 2019