Little Black Book, The Better India, ScoopWhoop, and POPxo have more than one thing in common – yes, they are digital media platforms, but there are now trying to serve up more than just content. They all not only want you to read, but also buy! The concept of content commerce, as it is called, is not new. China and the US, both have companies with a strong content commerce presence with popular platforms such as, Little Red Book and Refinery29, as well as BuzzFeed, and the idea is simple – why not use the wide reader base that content websites have to create an alternate source of revenue?

Publication: YourStory (Online)

Date: March 26, 2019