About 65% of Kolkata and 58% of Bangalore households involve the entire family when selecting furniture and décor for their homes compared to an all-India average of 45%, according to the latest findings of Godrej’s Interio Index. These figures contrast sharply with responses from Hyderabad (55%) and Chandigarh (48%) which reveal women have the final word on home interiors. The research also highlights cities where the men of the house retain the power of veto; for instance, nearly a third of Mumbai households (31%) and Ahmadabad (30%) believe men are the ultimate decision-makers.

Publication: Brand Equity (Online)

Date: April 23, 2019

The Indian arm of Amazon Business, the e-commerce behemoth’s marketplace arm that sells to small and medium enterprises, has doubled product selection, while sales have grown 200% every year since launch, a top executive said on Tuesday.

Publication: The Economic Times (Online)

Date: April 24, 2019