Competition and Industry News
From furniture to clothes, brands pitch experiences to attract millennialedit
What does it take to sell clothes, mobile phones, furniture, bikes, cars and all else to millennial customers? Engaging them with the right experience say brand custodians at Fab India, Royal Enfield, Pepperfry, One Plus, RedMi and many others. Over the past year and more, several brands have experimented with their retail outlets or opened up new ones to serve up a range of experiences—café, wellness centres, children’s playrooms, reading corners and what have you—apart from their core offering. The brand promise, they say, is increasingly about values and emotional connections as much as it is about a product or a service to meet a need.
Publication: Business Standard (Online)
Date: April 25, 2019
Want to open your own business? Here’s an easy way to register your startup in Indiaedit
Unique, citizen centric, long term and economic driver are few words to describe many successful startups in India. Some of the Indian startups are already challenging various companies overseas. For example, Zomato and Swiggy changed the way we order food, while Ola is taking on Uber. Then there is Paytm which initially came as a payment app and now helps you shop, make investments and buy from app.
Publication: Zee News (Online)
Date: April 25, 2019
Winning Stroke: Interview With Kashyap Vadapalli, CMO, Pepperfryedit
If not in the current profession, you would be? I would be a writer/storyteller. It is my keen interest in understanding people, cultures, and communication that brought me to marketing as a profession in the first place. So, if I was not to be a brand-marketer then I’d still stay true to my passions of understanding people/places/cultures and then communicating about them – which would make me a writer/storyteller or an academic maybe.
Publication: Business World (Online)
Date: April 25, 2019