Pepperfry has been on the block since 2011, but at some point around 2014, it’s popularity exploded as they launched their television campaigns. Some of their famous campaigns such as “For those who like this and those who like that” grabbed a lot of attention and eyeballs. The TVC was about a couple innocently wandering in to buy new furniture for their house. While the boy was drawn to dark sheesham furniture, the girl preferred light and subtle furniture. The TVC showed the two different choices of two individuals and there comes the tagline of the campaign where Pepperfry claims to get each individual’s choices covered.

Publication : Exchange4media (Online)

Date : May 02, 2019