All the e-commerce websites invest significantly in their business to turn visitors into customers and boost sales.Per Statista research, e-commerce sales around the world are rapidly increasing. The revenue of e-commerce sites accounted for $2.3 trillion in 2017, which is expected to reach $3.45 trillion in 2019 and then to $4.88 trillion in 2021. This shows that opportunities exist in this business, driven by the demand of customers to purchase everything online. Landing pages help businesses to attract more traffic, drive conversions, generate leads, which eventually deliver a high return on investment (ROI).

Publication : Born2invest (Online)

Date: May 02, 2019

Our 2019 retail trends focused heavily on the rise of omnichannel shopping, and mobile commerce plays a large part in that. With the rise of social media, and the ability to access it on a phone, brands have put a lot of effort into advertising on those platforms. In 2018, brands increased their social media spending by 60 percent, and received a 67 percent increase in revenue as a result. With so much effort being put into mobile advertising, it makes sense that the next step is to funnel a company’s targeted audiences into a purchase.

Publication : G2 Learning Hub (Online)

Date: May 03, 2019

An entity is considered a start-up if its turnover for any of the financial years since its incorporation/registration hasn’t exceeded Rs 100 crore in any of the previous financial years. It may be noted that under the Startup India Action Plan, startups that meet the definition as prescribed under the G.S.R. notification 501(E), are eligible to apply for recognition under the program.

Publication : ET Retail (Online)

Date: May 03, 2019