Competition and Industry News
Pepperfry chief marketing officer says 60% of marketing budget is invested in digital media | Interviewedit
The chief marketing officer of Pepperfry, Kashyap Vadapalli, shares more with FE’s Srinath Srinivasan on the fast-growing branded furniture business, why building a brand will be important to stay in the market and why competition is good for this space.
Publication: Financial Express
Date: May 8, 2019
PepperfryFlipkart co-founder explains why foreign companies often struggle to succeed in Indiaedit
Many foreign companies find it tough to succeed in India. One reason, according to Flipkart co-founder Binny Bansal, is their inability to deal with India’s unique environment, as well as the frequent policy changes by the government.
Publication: CNBC
Date: May 7, 2019
E-commerceFlipkart