Company News
BE Exclusive: Urban Ladder to focus more on digital, to slash marketing expenditure by 50% in FY20edit
Furniture retailer, Urban Ladder is looking to reduce its marketing expenditure by 50% to Rs 20 crore in FY20, as against Rs 40 crore in FY19, Rajiv Srivatsa, co-founder and chief product and technology officer (CPTO), told ETBE. “In those markers where we are present through omni-channel, we use a range of mediums. For example, in markets such as Chennai we use hoardings besides radio to promote our products and services. However, digital always leads the media mix and this has worked in our favour. For example, email newsletters helps in getting 40% of the business, which are repeat orders,” he said.
Publication : ET Brand Equity
Date : May 14, 2019
urban ladderCompetition and Industry News
Pre-mature for India to attempt rule-making in e-commerce : FICCIedit
FICCI Monday said it may be “pre-mature” for India to attempt rule-making in e-commerce and the country must be extremely cautious in its approach as there is less clarity on the impact of such issues, in the backdrop of the WTO mini-ministerial here. Developed countries like the US want WTO members to start discussing new issues like e-commerce. However, India is of the view that formal discussions should begin only after consensus is built on them.
Publication : Business Standard
Date : May 13, 2019
E-commerceregulation
How To Recession-Proof Your E-Commerce Businessedit
Approximately half of the nation’s business economists believe the U.S. economy will go into recession by the end of 2020 . According to KPMG principal and chief economist Constance Hunter , there’s a 50% chance it will happen in 2019. If the current U.S. economic expansion lasts beyond June, it will be the longest on record. But as the saying goes, all good things must come to an end. So whether you believe the economy will power on or take a turn for the worse, we should all begin to prepare for that inevitable shift.
Publication : Forbes
Date : May 13, 2019
RecessionAmazon rolls out machines that pack orders and replace jobsedit
Amazon.com Inc is rolling out machines to automate a job held by thousands of its workers: boxing up customer orders. The company started adding technology to a handful of warehouses in recent years, which scans goods coming down a conveyor belt and envelopes them seconds later in boxes custom-built for each item, two people who worked on the project told Reuters.Amazon has considered installing two machines at dozens more warehouses, removing at least 24 roles at each one, these people said. These facilities typically employ more than 2,000 people.
Publication : Moneycontrol
Date : May 13, 2019
E-commerce5 things startup investors look for in a business planedit
According to Small Business Trends, angel investors and Venture Capitals each invested in only 3% of startups in 2018. While a report published in Medium says that in 2017, Venture Capitals invested in 6% of the startups. A good business plan for an angel investor might not be good for a Venture Capital. But, there are some common factors which every investor looks for before funding a startup.
Publication: Born2invest
Date : May 11, 2019
Startup Street: Why The Future Of Bengaluru’s Startup Ecosystem May Be Under Threatedit
India’s IT hub and startup capital Bengaluru has moved up two ranks to 18 among the world’s top 30 startups, according to the Startup Genome Report 2019. It’s the only Indian city to feature in the list. While the city is known for its Edtech and Fintech startups, it lacks a strong framework for recognising, developing and commercialisation of intellectual property in “deep tech”, like robotics, smart cities, clean tech, autonomous systems, the report said.
Publication : Bloomberg Quint
Date : May 12, 2019
Start-ups