Competition and Industry News
How 3D tech and AI are helping Pepperfry sell furniture onlineedit
Pepperfy has been using digital technology to change how Indians shop for furniture. Its technological architecture, developed in house, has helped it garner more than 60% share of the online traffic. “Our discrete ‘Products’ enable the front- end experience, the customer support experience as well as the omni-channel experience. We bind these discrete systems together with a Data Control Network that ensures that the appropriate information is available to the relevant user at the right time,” say Abhimanyu Lal, chief Product Officer, Pepperfry.
Publication : Financial Express
Date : May 22, 2019
PepperfryIngka makes a room for itself in home design solutions co Livspaceedit
Peter Betzel, chief executive officer, Ikea India, said, “We welcome this decision from Ingka Investments to invest further into India. We have ambitious retail expansion plans over the coming years to reach many more people in India. By keeping a holistic approach to the Indian market, we will together make even more impact in the home furnishings market, creating a better everyday life for the many people.”A marketplace offering an end-to-end home design experience/solution, Livspace is promoted by Anuj Srivastava and Ramakant Sharma, and started operations in 2014.
Publication : DNA
Date : May 21, 2019
IKEAThis is what may trouble Amazon and Flipkart most after Reliance’s entry in online shoppingedit
“Due to the recent changes in eCommerce policy and the restrictions on an inventory-led model for marketplaces with FDI, Reliance Retail is finding a favourable policy environment to launch operations where it can use its retail infrastructure to deliver goods to customers.” The Forrester report noted. Reliance launched the food and grocery app among its employees in April 2019 to prepare for the commercial launch later in the year.
Publication : Gadgets Now
Date : May 22, 2019
E-commerceReliance