A crucial reason why e-retail is so popular among brands, it is the investment to sell online as this is significantly less than as compared to brick-and-mortar stores. Because advertising in the online space can be targeted to a specific segment of consumers, establishing an online brand with nationwide recognition is far easier than doing so offline. It is for these reasons that in 2020 there will be a record number of offline first brands. Rather than opening a brick and mortar store first, online first brands will sell online before selling offline. An increasingly sophisticated logistics network will supply consumers with products sold by offline brands and its usefulness may negate the need for many brands to sell offline ...Trends

“More attention is needed to protect entrepreneurs, and at the same time enable promoters and investors to raise capital through differential voting rights. While the government has made considerable and commendable headway in ease of doing business, further steps linked to easing of norms will fuel the start-up ecosystem,” he said. The NDA-I, industry experts said, had worked to address many fundamentals of the economy and business environment like introducing goods and services tax (GST), rationalising rate structures, ease of doing business and the 59-minute loan schemes amongst other matters.

Publication : DNA

Date : May 27, 2019

Mukesh Ambani-led Reliance is looking to lead the ecommerce and fintech space in India by leveraging its Reliance Jio Infocomm’s point of sale (PoS) terminal to step its game via kirana stores. Citing industry sources, an ET report said that the PoS machine, which is used for making payments through card swipe, form the core part of Jio’s plans to build network and ecosystem with the small merchants. Two of the Reliance products, Jio PoS terminal and MyJio app are being distributed to the small kirana stores to expand its digital services in India. According to the sources, the company already has 300 Mn subscribers to its telecom network.

Publication : Inc.42

Date : May 27, 2019

They say change is the only constant in this world. And then there is the saying, “It is not the strongest that survive, nor the most intelligent, but the ones most responsive to change.” With newer technologies, concepts, and business ideas, this stands true in the startup ecosystem. Several startups fail due to a lot of reasons and resisting change is one of them. But then, there are those who ride the wave of change, navigating and surviving against all odds. For example, GoGreenBOV, a startup that went from 12,000 happy customers to nothing, and then bouncing back with 16 patents in EV technology.

Publication : Yourstory

Date : May 27, 2019

In 2011, Pepperfry first began its journey as a horizontal e-commerce platform with a focus on lifestyle. A year later, the company pivoted into selling only furniture online. CEO and founder Ambareesh Murty says that there are no regrets in this decision, and suggests that start-ups that want to diverge into some other field should do it earlier in their business lifespan. Speaking to Moneycontrol’s Special Correspondent Priyanka Sahay, in this edition of the Setting Sail podcast, Murty talks about the company

Publication: Moneycontrol

Date : May 27, 2019