Competition and Industry News
How technology gets customer closer to the buy button for internet companiesedit
With omnichannel experience gaining ground, online shopping companies are looking toward IT departments for technology to get customers closer to the buy button. Online stores in India are frequently looking toward providing omni channel experience to the customers. All in the effort to bring the customer closer to the buy button. And companies are constantly looking toward technology to help in the strategy. Case in point being Pepperfry. The studios that have propped up in cities across the country are the experience zones that the company aims to create.
Publication: ET CIO
Date: May 31, 2019
PepperfryUS companies want India to change its policy on e-commerce, IPRsedit
American businesses want the new Bharatiya Janata Party (BJP) government to usher in “bold reforms’’ across a spectrum of areas including e-commerce, data localisation, intellectual property rights, land and labour laws and policy formulation, according to a Washington-based advocacy group US-India Strategic Partnership Forum (USISPF).
Publication: The Hindu Business Line
Date: May 31, 2019
E-commerce