When you’re planning the customer journey for your e-commerce store, you need to remember that your customers are probably distracted, in a hurry, are on the go – or even all of the above at once. They need a purchase experience that is frictionless and fast. Here are some of the elements that will help you deliver a seamless purchase journey: a site that loads quickly, a linear checkout process that requires a minimum number of screens, navigation that is simple, functional, and consistent , clear expectations for delivery, including a choice of shipping options, accurate delivery times, and ongoing delivery status updates

Publication : Freshdesk

Date : June 3, 2019

When optimizing brand content, consider copy — titles, bullet points and back-end keywords. These elements aren’t effective if they aren’t aligned with Amazon best practices. In that sense, it’s important to understand how SEO on Amazon is different than Google and other platforms. For example, you should focus on discoverability and optimize copy through keywords, but it’s also important that copy converts on Amazon. This will influence sales velocity and improve keyword ranking.

Publication : Forbes India

Date : June 3, 2019

The best advertising ideas are often incredibly simple in concept and fantastically detailed in execution. That’s certainly the case with the “Ikea Real Life Series” from Publicis Spain, which recreated the living rooms of popular TV shows using only furnishings from the global retailer.

Publication: Adweek

Date: June 4, 2019

With the advance in technology and the rising number of internet users in the country due to affordable smartphones and data services, the manner in which the consumer today prefers to shop has come a long way. This is the age of modern advancements, which have facilitated the birth and rise of a phenomenon called E-commerce. For the uninitiated, and those who are yet to explore and be exposed to this rapidly growing rage, it is the buying or selling of goods and services on the internet.

Publication: Entrepreneur 

Date: June 3, 2019

E-commerce major Amazon Monday said it is expanding its ‘packaging-free shipment’ (PFS) programme, an India-first initiative, to nine cities including Delhi, Mumbai, Ahmedabad and Nagpur. The programme, under which orders are shipped in their original packaging without any secondary or additional packaging, will also be available in Bengaluru, Gurgaon, Noida, Chennai and Hyderabad. Through this initiative, Amazon aims to reduce the waste generated from secondary packaging of customer orders.

Publication: Livemint

Date: June 3, 2019