Many online shoppers in India today conduct extensive research on available deals before finally buying a product. And why not? These offers directly reduce the price of a product without compromising the quality, making the final purchase a much better value proposition. The availability of applications and websites that allow shoppers to access and avail coupons and cashback, especially during local and seasonal sales, makes the process even more convenient for the end-user. The rapid mushrooming of such platforms and publishers, coupled with fast-growing internet penetration, has driven popularity and scale for affiliate marketing in India. The cashback industry alone has registered 20x growth within the last decade.

Publication: Entrepreneur

Date: June 16, 2019