Home and furniture products marketplace, Pepperfry is targeting Rs 2,000 crore revenue from its ‘House Brands’ (in-house brands) business by 2020 to be led by its omnichannel strategy, its top executive told FE. Additionally, Pepperfry aims to launch 30 Snooze studios by end of the fiscal, of which 12 have been launched, four standalone and eight in store. Clouddio is Pepperfry’s in-house brand for mattresses and sleep gear, including pillows and mattress protectors.Home and furniture products marketplace, Pepperfry is targeting Rs 2,000 crore revenue from its ‘House Brands’ (in-house brands) business by 2020 to be led by its omnichannel strategy, its top executive told FE.

Publication: Financial Express

Date: June 20, 2019

Amazon India on Wednesday announced the launch of its largest delivery station in Ranga Reddy district near Hyderabad to power the e-commerce website’s last-mile delivery capabilities. With the latest expansion that adds 20,000 square feet, Amazon now has close to 90 of its own delivery stations and delivery service partner stations and more than 2,500 ‘I Have Space’ delivery partners in the state. The doubling of its delivery network will enable the e-commerce site to penetrate further into smaller towns across Telangana. The company also announced the expansion of its delivery network in smaller cities and towns like Sangareddy, Kothagudem, Siddipet and Jagityal.

Publication: Livemint

Date: June 19, 2019

E-commerce giant Amazon India is the most attractive employer brand in the country followed by Microsoft India and Sony India, says a survey. According to the Randstad Employer Brand Research (REBR) 2019, released Monday, Amazon scored high on financial health, utilisation of latest technologies and a strong reputation. Microsoft India emerged as the runner-up, followed by Sony India. Others in the top 10 most-attractive employer brands in India for 2019 include Mercedes-Benz at 4th position, IBM (5th), Larsen & Toubro (6th), Nestle (7th), Infosys (8th), Samsung (9th) and Dell (10th).

Publication: ET BrandEquity

Date: June 19, 2019

In Work Tour, an employee gives Mint a tour of his or her favourite spaces in the office. When Aditi Pareek walked into online furniture retailer Pepperfry’s corporate office in Mumbai’s Vikhroli seven years ago, she didn’t know where to go. Comfort and a sense of home are what Pepperfry’s founders were going for while furnishing the corporate, customer service teams. “We try to bring our culture to the working space,” says Ashish Shah, co-founder of Pepperfry. “Our vision is to furnish 20 billion homes by 2020. When we were designing our office, we knew we wanted to make a space that would compete with people’s homes. People spend 15 to 20 hours a day here; we needed to create an ambience of ...Pepperfry

The government has ruled out the possibility of a regulator for the ecommerce sector as it prepares to finalise a national policy on e-commerce. Commerce and industry minister Piyush Goyal has told small traders and retailers to explore ways to benefit from ecommerce platforms but turned down their demand for a regulator for the sector.

Publication: The Economic Times

Date: June 20, 2019

An avid trekker who enjoys the journey as much as the destination,Ambareesh Murthy, CEO, Pepperfry, carries that philosophy in his start-up, online furniture marketplace Pepperfry too, which is known for its intense work culture. An engineer and an MBA from IIM-C who conventionally joined the corporate world with stints at Cadbury, ICICI Prudential and Britannia, before jumping headlong into dotcom joining eBay, he broke new ground with Pepperfry which he founded with Ashish Shah in 2012. His take on:

Publication: The Hindu Business Line

Date: June 19, 2019