The simpler times are behind us. This the internet age. Social media and Google are kicking the conventional plans to the curb. Want to buy a new dress, or get a loan perhaps, or maybe just visit that new restaurant around the corner, Google has become a go-to trusted adviser. The world is a global village, and brand matters. So how are you going to be relevant in this day, age and time?Never before have we had the chance to do so much with branding. The opportunities to leverage a brand to expand a business, boost sales, amplify credibility and ultimately the bottom line, are endless.

Publication : ET Retail

Date : June 23, 2019

The winner will be put up in a Copenhagen apartment, furnished with IKEA favorites, of course. They will also be given guided tours, talks from expert locals, and have plenty of time to explore the city on their own. To top it off, the winner gets a typical Danish salary during their two weeks of Copenhagen life. But it’s not all good news. The contest website is honest about the downsides, with a humoros nod towards the often criticized aspects of Scandinavian life: “During your stay you will have to pay Danish taxes on your salary and prepare yourself for a couple of rainy days.”

Publication : Forbes

Date : June 23, 2019