Online marketplace Flipkart has launched a furniture experience centre, thus marking the firm’s first foray into the offline world. Spread across 1,800 feet, Flipkart’s furniture experience centre in Bengaluru aims to give customers a glimpse into the selection offered along with creating awareness around seamless buying and installation, said the company on Sunday. “The furniture category has traditionally had a strong presence offline, because customers like to see and touch the products they are buying,” said Adarsh Menon, vice-president of furniture, electronics and private label at Flipkart. “The idea behind the FurniSure Experience Zone is to allow customers to explore Flipkart Furniture’s offerings in a new and innovative fashion,” Menon added.

Publication: Livemint

Date: July 28 2019